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Strategies & Market Trends : Cents and Sensibility - Kimberly and Friends' Consortium -- Ignore unavailable to you. Want to Upgrade?

To: MMM Mule who wrote (7865)	6/10/1999 10:58:00 AM
From: dudie	Read Replies (2) \| Respond to of 108040

(PR NEWSWIRE) ID Four Ltd. expands selling effort with national ad campaig ID Four Ltd. expands selling effort with national ad campaign for Discover Y2K software PHILADELPHIA, June 10 /CNW-PRN/ - ID Four Limited (OTC:BB-IDFR), announced today it has entered into an agreement with Phoenix Media Group, Ltd., of Burbank, CA. to expand the company's selling efforts with a national advertising campaign for Cashco Management, Inc's (OTC:BB-CSHK) Discover Y2K Software Compliance Tool. Phoenix Media Group, an established advertising, media relations and radio / television production company specializes in direct response marketing programs. Phoenix Media Group shall produce and coordinate placement of radio commercials that feature for sale the Discover Y2K Software Compliance Tool on stations throughout the United States. Initial activity will commence immediately in the Western United States with plans for expansion eastward. ''We believe that a high demand for a simple and effective Y2K solution exists,'' said Ron Irwin, CEO of Phoenix Media Group. ''The Discover Y2K Software Compliance Tool fits the optimum direct response product profile and we look forward to rapid expansion of the program in the near term.'' In addition to implementing national direct response programs, ID Four continues to explore additional promotional and retail opportunities with other marketing and retail companies worldwide. The shares of ID Four are quoted on the Over the Counter Bulletin Board, symbol OTC:BB-IDFR. On behalf of the Board of Directors George Palmer, CEO, ID Four Ltd. ''Safe Harbor'' statement under the Private Securities Litigation Reform Act of 1995: This release contains forward looking statements that are subject to risks and uncertainties, including, but not limited to, the impact of competitive products and pricing, product demand and market acceptance, new product development, reliance on key strategic alliances, availability of raw materials, the regulatory environment, fluctuations in operating results and other risks detailed from time to time in the company's filings with the Securities and Exchange Commission. SOURCE ID Four Limited -0- 06/10/99 /CONTACT: ID Four Ltd., George Palmer, (610) 722-5406; AFT Communications, 1-877-460-8685, aftcom(at)home.com/ (IDFR) CO: ID Four Limited ST: Pennsylvania IN: SU: -30- * end of story *