June 14, 1999 12:43
DLJdirect Launches 'MarketSpeed'
JERSEY CITY, N.J.--(BUSINESS WIRE)--June 14, 1999--
Product Offers Investors Speed, Streaming Real-Time Quotes, and
Enhanced Features
DLJdirect Inc. (NYSE:DIR), the online brokerage service of Donaldson, Lufkin &
Jenrette, Inc. (NYSE:DLJ), announced today the launch of DLJdirect
MarketSpeed(TM), an upgraded version of DLJdirect's Windows software which
debuted in December of 1997. MarketSpeed brings to investors a new level of
speed, performance and usability in online investing technology and offers a full
array of customizable functions. This proprietary software now gives investors
access to streaming real-time quotes - the type of data brokerage
professionals get from their trading stations - continuously refreshed during
market hours. Investors also have the ability personalize their ticker, portfolios,
charts, alerts, news, and other investment tools, allowing them to manage
investments with a higher level of efficiency.
Developed by iNautix, the Internet technology subsidiary of DLJdirect Holdings
Inc., MarketSpeed features: faster access to investment services such as
trading and portfolios; a personalized toolbar for instant access to frequently
used features; S&P data and performance charts displayed within the Holdings
and Portfolios screens; and improved graphics and intuitive interfaces. Further,
every area, feature, and function of MarketSpeed is fully customizable,
including price and news alerts, and an enhanced user-friendly ticker with
improved news features.
"With streaming real-time quotes, MarketSpeed gives DLJdirect investors
unprecedented contact with the movement of the markets," said Blake Darcy,
Chief Executive Officer of DLJdirect. "Because investors can readily monitor
the progress of a security, tick by tick, chart by chart, news event by news
event, they are better able to keep in touch with the current state of their
investments in order to make well-informed decisions."
MarketSpeed saves formatted data from DLJdirect, alleviating the need to keep
reloading Web pages. Additionally, the software dramatically reduces the
amount of data transmitted to the PC, thereby increasing the speed and
vividness of pages displayed on-screen. As certified by an independent
research firm: "DLJdirect's MarketSpeed performed 500% faster than other
major internet brokers.(a)" DLJdirect MarketSpeed is compatible with Windows
95/98 and NT, and can be downloaded from the DLJdirect Web site
(www.DLJdirect.com).
"This software is a quantum leap over any comparable online investing
technology," said Suresh Kumar, Chief Information Officer of DLJdirect. "It is
designed to give the serious investor a quality of online service that is faster
and more capable than any Web-based brokerage site or any other Windows
software."
A subsidiary of Donaldson, Lufkin & Jenrette, DLJdirect is one of America's
premier online brokerage firms. Since 1988, the company has executed over
$52 billion in online transactions. Today, DLJdirect has more than 600,000
customer accounts and serves approximately 90,000 daily visitors to its web
site. The company's stock trades on the New York Stock Exchange under the
ticker symbol DIR. For more information on DLJdirect, refer to the company's
world wide web site at dljdirect.com.
Donaldson, Lufkin & Jenrette is a leading integrated investment and merchant
bank, serving institutional, corporate, government and individual clients. DLJ's
businesses include securities underwriting; sales and trading; investment and
merchant banking; financial advisory services; investment research; venture
capital; correspondent brokerage services; online, interactive brokerage
services; and asset management. Founded in 1959 and headquartered in New
York City, DLJ employs approximately 8,500 people worldwide and maintains
offices in 14 cities in the United States and 11 cities in Europe, Latin America
and Asia. The company's common stock trades on the New York Stock
Exchange under the ticker symbol DLJ. For more information on Donaldson,
Lufkin & Jenrette, refer to the company's world wide web site at
dlj.com.
(a) Corporate Insight, Inc., December, 1998
THE SAFE HARBOR STATEMENT UNDER THE PRIVATE SECURITIES
LITIGATION REFORM ACT OF 1995. This press release contains
forward-looking statements that involve risks and uncertainties, including but
not limited to, projections of future sales, operating income, returns on invested
assets, regulatory approval processes, and other risks detailed from time to
time in the Company's Securities and Exchange Commission filings.
CONTACT: Press Contacts:
DLJdirect Inc.
Linda Finnerty
lfinnerty@dljdirect.com
201/413-3187
or
Edelman Worldwide
Carl Fischer
carl_fischer@edelman.com
212/704-4471
or
Investor Contact:
Donaldson, Lufkin & Jenrette
Kevin Zuccala
212/892-4693 |
