Silicon Investor (SI) -- The First Internet Community

STOCKTALK

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor. We ask that you disable ad blocking while on Silicon Investor in the best interests of our community. If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.

Microcap & Penny Stocks : TSIG.com TIGI (formerly TSIG) -- Ignore unavailable to you. Want to Upgrade?

To: Sam LBI nj who wrote (30918)	6/12/1999 10:21:00 PM
From: johngmack	Read Replies (1) \| Respond to of 44908

Let me begin with a short commentary on current events. It's about basketball, but you don't have to be a sports fanatic to understand. About a month and a half ago, the New York Knicks were in the pits. Their chances of making the playoffs were slim and none. Their players couldn't get in sync, and one player's claim to fame was punching out his former coach. So the team fired it's President and doubted the head coach. One, if not two, of the starting players is out for the rest of the season. However, what has happened over the past few weeks is simply one of the most incredible stories in the history of sports. How does this relate to TSIG? Many people have done excellent DD (both positive and negative) over the past year regarding the company, principals, and financials. TSIG has been busy also, and has an unbelieveable number of organizations lined up for the (very unique) MusicCard program. These things were accomplished despite changes in corporate strategy, high profile staff comings and goings, creative cash flow management, and a stock price that went south. Think this is unique? Get a copy of "GATES" by Stephen Manes and Paul Andrews. Imagine, selling the MusicCard pretty much the same way to hundreds of thousands, if not millions of customers. This is the good news. Must be easy, right? Unfortunately, its also the bad new. I cannot recollect many posts discussing the tactics of delivering the product. IMO volunteers and parents are the key to successfully jump starting positive cash flow in a few months. A little later the kids have the potential to keep the cash coming in. Like it or not, Sam represents the average parent, faults and all. (To be fair, how many of us are perfect?) Therefore, I suggest we give Sam the benefit of the doubt. Is he a total screw up, is the company not providing quality program collateral material, or both? Sam was kind enough to respond to the questions I asked. Those responses are repeated below. "John Hi John,...here is your response..... >>My main interest in visiting with Sam was:<< >>1. to see what support materials he had to work with<< Answer...None..the company did not have anything to give us to work with....we had to wing it with self made instructions. they even gave a site address to buy cards where you couldnt buy cards from on the back of the card...i had to yell to get a link put up.... >>2. how he applied the fund raising campaign to his local league<< I never said we did the league...we did 1 team with 11 kids. >>3. to find out what was successful and where the problems were. << It was a mixed bag..we sold them but had a lot of confusion with the kids trying to explain how they worked due to the fact it is really hard to explain about the card and why you should buy one...remember this post... THIS IS THE REST OF THE CONVERSATION FROM EXPERIANCE Usually the next response will be Mrs. Johnson "how much of that goes to your group mary?"... Mary says " $4.50"... Mrs. Johnson.." What is this Card and how does it work?".... Mary " Im not real sure, but you can buy 20 cd's for less than 10.00 on the internet or by phone"... Mrs. Johnson.." Well Mary, i dont buy many cd's and i dont have a computer, so how about I just give you 10.00 dollars and you can keep the whole amount for your group" Mary.."thank you Mrs. Johnson!" This happens about half the time....what you can probably figure on is each child selling 2-3 cards...you will still have a few that will sell 20-50 cards but on the average its about 2-3..still not bad but this would be a pretty solid projection. Sam" Some of you may be working in a business where the term Customer Centric has come up. You can agree or disagree, but IMHO this is the best time in history to be a customer. As a customer, how many ways do we have to buy CD's today? Have you ever been excited about a new product, only to receive it and find out it doesn't work. Then what happens. Most of us vote with our feet and then our mouths. What's the rule of thumb - twice as many negative communications as for positive? You don't have to take your shoes and socks off to do the math on this one. The significance of November 23rd is a lot more than a $5,000 bet. Will this be TSIG's launching pad or 15 minutes of fame? I believe Sam has expectations that were not fulfilled. Sam may yell at his kids, his wife, and the umpire, but he gets my appreciation because he makes the time to get involved with his kid's activities. Sam also made the commitment to get involved in fund raising. He should rightfully expect that the organization that provides the fund raising product and support makes it easy for him to do his volunteer job. Sam is part of the solution to TSIG's success. He may currently not be acting as an active TSIG supporter, but he has every right to do so. I would like to hear from others who have made the effort. It appears the TSIG web site is down for repairs. My fingers are crossed that TSIG recognizes that a "cool" website is necessary to make this work. With all respect to Suzanne's projections, this is not going to work unless the average parent and/or child understands it, and can present the card's purpose in clear and simple terms. I have more thoughts on the success of the distribution channels and will post later. John