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To: E. Davies who wrote (10983)	6/11/1999 2:41:00 AM
From: ahhaha	Read Replies (1) \| Respond to of 29970

Nobody knows for sure, but you are making a lot of assumptions based on what doesn't exist. I ran into the same problem. I kept thinking about how sales are going to be stimulated from 'Net advertising. This aspect of the 'Net is the biggest bs bust of all time. You can't see it, but you know it's there. They call it the emperor's new clothes and there is tons of hype going around about it, pumping up worthless 'Net companies which will be part of a mighty shake out. The shams on the short side will be more lucrative than the hot shots were on the long side. It isn't easy to divorce yourself from these fictions after all those years of TV indoctrination.

To: E. Davies who wrote (10983)	6/11/1999 9:31:00 AM
From: Paddler	Respond to of 29970

"explain how 'Net advertising works. Nobody knows for sure of course. Just like all advertising it is about getting your product remembered. Get the name in your face." Net advertising rarely works. I've tested and measured it. Maybe in some rare cases where there is a new product in great demand it might pull it off, but in the majority of ordinary products, it just doesn't make money for the advertiser. However there might be a future for net advertising though, because a lot of TV and magazine advertising doesn't work either. Just because someone initiates a multi-million dollar ad campaign, doesn't mean they know what they are doing. These same people will also buy net advertising too. The problem comes in a recession, when companies begin to look at paybacks a little more closely, and spending millions just to "get a name out there" begins to make a little less sense.