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Technology Stocks : AUTOHOME, Inc -- Ignore unavailable to you. Want to Upgrade?

To: Ron Dior who wrote (10992)	6/11/1999 2:30:00 AM
From: ahhaha	Respond to of 29970

The only way that you don't have control is under broadcast. The TV ads can be controlled by recording programs on VCR. A broadband feed can be stored and managed far better than a TV program on VCR. So far broadband services haven't even been defined so an expectation that they will be streaming video or one directional is an unwarranted assumption. As I have emphasized to Eric there is a tendency to roll out the TV model as exemplary of how the interactive broadband network will evolve. You have to continually remind yourself that we have an entirely new paradigm here which isn't fitable into the TV shoe. This control factor completely undermines the antiquating 20th century advertising assumptions. The degree to which TV advertisers go to have impact tells you that the medium is saturated as a way to manipulate and stimulate impulsive behavior. The TV ads are better done than the shows they support and more money is put into their creation than into what is sandwiched in between. This implies that there is no content on TV. The content is the advertising. Yet you would flush the content down the toilet with your finger. So that model is not going to work on an entirely new medium because the new medium will not get off the seat if you will just flush its useless content. We can't hypothesize where this broadband thing will go. We know we want the high speed at least. Under that feature alone there is no way to support the TV paradigm within the way we use the PC to manage the 'Net. Who says high speed access needs all that support? At this time the speed is the message, not the medium that might also be there. I want ATHM because of the speed, not because they have eight experts separating out what is good on the 'Net. That's the whole ball game at this time. If ATHM can put that together ubiquitously, I won't worry about what exotic stuff will be invented in the future or how it will be financed.