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E*TRADE Integrates Online Bond Center; Extends Leadership as One-Stop Financial Destination
PR Newswire, Friday, June 11, 1999 at 08:44
E*TRADE Bond Center Enables Customers to Easily Access Powerful Analytical
Tools, Research and Market Data and Directly Place Orders Online
PALO ALTO, Calif., June 11 /PRNewswire/ -- E*TRADE(R) Group Inc.
(NASDAQ:EGRP) today announced the introduction of the E*TRADE Bond Center as
a fully integrated feature of the Destination E*TRADE web site
(www.etrade.com). Further strengthening E*TRADE's position as a one-stop
financial services destination, the Bond Center empowers individual investors
to make direct, informed investment decisions about a full spectrum of fixed
income securities.
The Bond Center provides easy access to commentary, market data, research
and analytical tools, including a sophisticated screening capability. This
easy-to-use, proprietary tool allows investors to quickly search through a
wide range of executable fixed income securities based on price, yield,
maturity, issuer, credit rating and other criteria. Once an investor selects
a bond, an order can quickly be entered with just a few keystrokes.
"E*TRADE is poised to do for bond investing what we've already done for
stocks and mutual funds -- level the playing field for the individual
investor," said Kathy Levinson, president and chief operating officer of
E*TRADE. "Investing across the universe of government, corporate and
municipals bonds can be confusing -- even for an expert trader. The Bond
Center enables investors to identify and analyze bonds, make comparisons and
place orders online across a wide range of fixed securities.
The E*TRADE Bond Center is another major step in creating the ultimate
one-stop financial services destination for individual investors," continued
Levinson. "From a single location on the Internet, investors now have
immediate access to investing in stocks, options, mutual funds and bonds, as
well as the tools, research and analysis they need to make informed investment
decisions. Through our announced merger with Telebanc Financial Corporation,
our customers will have access to a full-featured FDIC-insured Internet cash
management account, including online bill payment and ATM access."
Advanced in its ability to offer end-users real-time access to a full
breadth of fixed-income securities, the E*TRADE Bond Center has operated since
December 1998 as a standalone Beta site available to customers only upon
request. All E*TRADE customers now can access the Bond Center via the
Destination E*TRADE home page or trading tab.
Since the Bond Center's preliminary roll out in December, leading
financial publications have been quick to recognize the system's diverse
service offerings. Specifically, Marilyn Cohen, a columnist with Forbes,
indicated in January, "This is the best deal for bond investors I have seen in
my 22 years in the business." Also, Jim Frederick of Money Magazine in March
wrote, "E*TRADE is the best place to trade bonds online."
The E*TRADE Bond Center is a real-time, fixed income securities trading
service specifically designed to meet the needs of retail investors. The Bond
Center includes:
* Online investing of U.S. Treasuries (bills, bonds and strips), corporate
bonds (investment and non-investment grade), municipal bonds, government
agency bonds, zero coupon bonds and certificates of deposit.
* Access to powerful analytical tools, including criteria-based search and
filtering capabilities for thousands of bonds that allow users to select
bonds based on price, yield, maturity, coupon, credit rating and other
criteria.
* A Bond Calculator for comparison of price and yields of fixed-income
instruments.
* Automated bid and offer solicitations sent directly to professional
trading desks.
* Daily Standard & Poor's and Moody credit ratings and descriptive data on
the entire spectrum of more than 1.5 million North American bonds.
* Professional commentary from fixed income analysts with International
Data Corporation (IDC).
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