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To: art slott who wrote (4732)6/13/1999 9:52:00 AM
From: Steve Hausser  Respond to of 13157
 
"As Eisner himself has learned, however, life in the Zeether can be a little stormy. Last January ABC synchronized its telecast of the Fiesta Bowl with several Web sites, including ABC.com and ESPN.com, allowing viewers to interact with the game in cyberspace—for example, by looking up data on the Web site about the player who just made a tackle on the screen. Eisner was eager to check the site out, but it was overloaded with traffic—and he couldn't get on. Memo to the Imagineers: that's something you might want to imagine fixing pretty quick. Bad enough that the boss couldn't make the thing work. Worse if the customers get frustrated. Disney may imagine a world in which the TV and the PC become one, where audiences move effortlessly from broadcast to cyberspace, communicating, ordering programming, downloading information and buying stuff. But as Disney and everybody else experimenting with New Media is acutely aware, that vision will work only if the system combines the power and interactivity of the PC with the user-friendliness and reliability of the TV. Not the other way round."

Newsweek, April 26, 1999

newsweek.com