To: REW who wrote (626 ) 6/14/1999 10:39:00 PM From: REW Read Replies (2) | Respond to of 707
I spent over 30 minutes with Donald Lawrence--Executive VP of Sales & marketing--this morning. Some points of the marketing plan have become clearer to me. This is what I understand. With the final funding arrangement anticipated to be completed shortly, Surgical Safety Products can begin the hyper execution of the OASiS. If not, then normal execution will be done and then accelerated if/when further funding becomes available. The plan of implementation includes 8 regional sales managers with each having initially 3 field technicians. With overhead constantly being a concern for the shareholder's equity the regional sales managers will be home based. There will be a partnering program with other healthcare companies. 4-5 sales partners are initially being considered, each with 200-400 sales personnel. They can bring the OASiS into the hospitals and healthcare facilities to supplement their offered products. Once the interest is established, the regional sales mgr can then go in to close the sale and explain the OASiS to it's fullest advantage to the interested facility. The field sales technicians, 3/mgr initially and expanded as the volume picks up, will be the support and service arm. Initially they may be recent college grads with computer knowledge that want to get into the medical field--medical sales as well as computer software sales. The likely scenario is for the Partners to get one OASiS into the operating room of a hospital. Then the sales manager further explains the substantial savings involved in expanding the units into other areas. The targeted areas for now are: operating room Emergency room outpatient surgery labor & delivery nurses stations (one/100 beds-patient satisfaction reports) Full saturation of a 800 bed hospital at this point would be 12 OASiS. Don had a report with the following US medical facility approximate counts. 5,300 hospitals 3,000 outpatient ambulatory 12,000 walkin clinics 2,000 long term care centers--nursing homes 200,000 doctor offices 50,000 dental offices 500,000 doctors Quite an available initial market for an internet information device long needed in this field. Think of the additional sales impact when the European market becomes available through expansion. Think of OASiS as a point of purchase portal as a point of purchase on the internet. By the way, Surgical Safety Products already owns their own server. They are developing strategic agreements with E-Commerce applications. Example-hospital workers can order products directly from OASiS. They can see the product and touch to purchase and have the product sent to their home address. Another point concerning the instrument content of OASiS for the doctors and medical facilities currently being supplied by about 20 companies through alliances. The content now is pointed toward surgery & OR. With the addition of further instruments and the addition of labor & delivery instruments the content will be advanced to be advantageous to all the performing physicians. Pharmaceuticals will also be added once alliances are completed with various pharmaceutical companies. This will be an enormous enhancement. Clarifications are always welcome as I'm learning too. As always, my opinion Bob