Overbrook Music Uses Things to Drive Promotion and Sales of "Wild Wild West" Soundtrack; ThingWorld.com and Overbrook Music Announce Strategic Relationship
BUSINESS WIRE - June 14, 1999 07:51
LOS ANGELES, Jun 14, 1999 (BUSINESS WIRE via COMTEX) -- As anticipation for the Fourth of July blockbuster film "Wild Wild West" grows, Overbrook Music, the joint venture music label with Interscope Records formed by artist Will Smith and his partner James Lassiter, and ThingWorld.com, an Internet media company, today announced that the two companies have formed a strategic relationship to promote awareness and online sales of the film's soundtrack.
As part of the agreement, Overbrook Music uses ThingWorld.com technologies and the ThingWorld.com Network to manage and distribute "Wild Wild West" music video content online. With Things -- collectible, interactive multimedia -- Overbrook Music creates and distributes exciting and engaging content that contains direct links ("click-backs") to a commerce offering for the "Wild WildWest" soundtrack. Fans are attracted to the interactive branded content, and save it for republishing on their home pages or download a screensaver that contains a variety of Things. Each piece of content is designed to drive merchandise sales or traffic.
The Wild Wild West ThingScreenSaver is available today at thingworld.com, and will be distributed through Microsoft's Windows (R) Update at windowsupdate.microsoft.com.
(ADFC) AdForce and Engage to Enable Customer Profile Driven Internet Advertising
BUSINESS WIRE - June 14, 1999 07:22
ANDOVER, Mass., Jun 14, 1999 (BUSINESS WIRE via COMTEX) -- CMGI, Inc. (Nasdaq:CMGI), and Engage Technologies, Inc., a provider of profile driven Internet marketing solutions and majority-owned subsidiary of CMGI, today announced that Engage and AdForce, Inc. (NASDAQ:ADFC), a provider of centralized online ad management services, have entered into an agreement to provide customer profile driven ad targeting services. The collaborative solution would combine AdForce's centralized online ad management system with Engage's Precision Profiling technology and consumer interest data from Engage Knowledge, a Web wide database containing over 30 million anonymous consumer interest profiles.
This strategic agreement licenses AdForce to deliver to its customers a more comprehensive ad targeting solution by augmenting existing targeting technologies with visitor profiled based targeting. Increasing ad sales through advertising effectiveness across diverse channels, sites and networks, would assist AdForce customers in strategically selling additional inventory with the intention of lifting overall CPMs. By combining the precision of direct marketing with AdForce's extensive reach across the Internet, advertisers will gain customer targeting efficiencies over AdForce's network.
"We are pleased to partner with Engage, a premier profile driven marketing solution provider with a clear privacy policy and relationship with CMGI," said Chuck Berger, CEO of AdForce. "Our combined technologies and services create another milestone in delivering one-to-one marketing. This agreement will leverage our outsourced advertising capabilities and will provide our customers with additional targeting options."
"We are pleased that AdForce has chosen Engage Knowledge and Engage's Precision Profiling technology to enhance AdForce's adserving and ad management services," said Paul Schaut, CEO of Engage. "With Engage profiling data and AdForce's extensive Internet reach, 58% as measured by MediaMetrix, AdForce can now offer advertisers the reach of mass marketing with the precision of direct marketing through profile enabled advertising."
About AdForce: (www.adforce.com) AdForce is "The Force in .com Marketing(sm)" and a leading provider of centralized advertising services, enabling online publishers, ad rep firms and advertisers to leverage the unique advantages of the Internet as the first fully interactive medium. Deploying advanced scalable technology and backed by robust data centers, the AdForce service delivers billions of ad impressions monthly for prominent Internet advertisers and publishers to target, deliver, measure and analyze Internet advertising programs for the best results. AdForce has strategic relationships with America Online, Inc., and Experian (formerly Metromail). The company has offices in Cupertino, CA, Costa Mesa, CA, and New York, NY.
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