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Gold/Mining/Energy : SOUTHERNERA (t.SUF) -- Ignore unavailable to you. Want to Upgrade?


To: Peter Bourgeois who wrote (3669)6/14/1999 11:01:00 AM
From: Goalie  Read Replies (1) | Respond to of 7235
 
Hello Factfinder and Peter:

Here's the letter sent to Dr. Jennings, as posted on "intheloop" and the answer from SUF President:

Letter to SUF PRESIDENT

Attention Chris Jennings

I have received your annual report and there are a number of areas that concern me.
Obviously the current price of the shares, even though as you have pointed out there have
been a number of new Press Releases. None of the national press bothers to take notice of
them any more. I felt that the releases contained good news/information.

It is the effectiveness of Southernera's Press releases and your overall Public/Press and
stockholder relations that concern me and it appears a number of other shareholders. It has
been stated that "the Corporation also retains the services of an investor relations consultant
to assist in shareholder communications". This approach does not seem to work.
Southernera has a growing group of investors who do not feel that they are kept up to date
on the progress of the business. You need to hire a Professional Public relations firm to
provide the guidance and advice that is obviously required. I have no doubt that if in your
real business of finding and mining diamonds if you required a resource that did not exist
within the company you would go out and find it.

I am concerned that by authorizing the Directors of the company to issue an additional
13,000,000 shares that the share price will be further diluted. The current revenue seems to
allow you to be self funding, why not focus on the existing opportunities that will get the
revenue and profit and hopefully the share price up to a respectable level.

I do not have any difficulty with the restructuring of the stock options in favour of the senior
officers of the company, you get what you pay for. It is rather surprising that some of
Directors have so few shares or none at all. Would it not be better to fill these places with
people who have an active interest in the company and its success.

I hope that this input is taken as a positive indication of my continuing interest and concern in
the success of the company. Against all advice I have retained my shares, but actions have
to be taken to obtain the market's recognition of the value of Southernera.

Sincerely,

Mark Windsor

______________________________
ANSWER FROM SUF PRESIDENT TO MY EARLIER LETTER RE CONCERNS
ABOUT THE CONTENTS OF THE ANNUAL REPORT

As a fellow shareholder and also as President of SouthernEra I, too, am extremely unhappy
at the current level of the share
price and at the distress that is undoubtedly causing many of our shareholders and many of
those who work in the investment
business.
We have recently commissioned professional studies of both our public and our investor
relations and are currently embarking
on a programme of implementing recommendations and new courses of action on both
fronts. I hope that you will be happy
with the results, some of which will be immediately apparent and some of which will take a
little longer.
When we issue a news release, for instance, we are now being pro-active about contacting
the national press and other
branches of the media and alerting them to the fact that we have done so. We also inform
them about the implications for
SouthernEra of the news that is being released e.g. that we are about to go into production
on the Leopard Fissure on
SouthernEra's 100% owned Klipspringer Mine thus ensuring long term production and
income for the company. In addition we
would give figures in support of those statements. The management of the company and,
indeed, all our workers, are very
proud of the current developments on our various projects and we are making an all out
effort to tell SouthernEra's very
exciting story to both current and prospective shareholders worldwide. We make
information public as soon as it has been
properly checked and verified.
Please be assured that the request for pre-approval of the issuance of 13 million shares does
not, by any means, mean that we
are immediately or even, perhaps, at all, going to issue those shares. This is simply part of a
prudent strategy to enable the
company to move swiftly should an opportunity arise in which it would be to our advantage
to do so.
I would like to thank you for your support of the Company and for taking the trouble to
write to me. I would value the
opportunity to make a presentation on SouthernEra to anyone who has advised you not to
invest in us so that we can tell them
our story.

Sincerely,

Chris Jennings.