AdForce and Engage to Enable Customer Profile Driven Internet Advertising
(ADFC) AdForce and Engage to Enable Customer Profile Driven Internet
Advertising
ANDOVER, Mass., Jun 14, 1999 (BUSINESS WIRE via COMTEX) -- CMGI, Inc.
(Nasdaq:CMGI), and Engage Technologies, Inc., a provider of profile
driven Internet marketing solutions and majority-owned subsidiary of
CMGI, today announced that Engage and AdForce, Inc. (NASDAQ:ADFC), a
provider of centralized online ad management services, have entered
into an agreement to provide customer profile driven ad targeting
services. The collaborative solution would combine AdForce's
centralized online ad management system with Engage's Precision
Profiling technology and consumer interest data from Engage Knowledge,
a Web wide database containing over 30 million anonymous consumer
interest profiles.
This strategic agreement licenses AdForce to deliver to its customers a
more comprehensive ad targeting solution by augmenting existing
targeting technologies with visitor profiled based targeting.
Increasing ad sales through advertising effectiveness across diverse
channels, sites and networks, would assist AdForce customers in
strategically selling additional inventory with the intention of
lifting overall CPMs. By combining the precision of direct marketing
with AdForce's extensive reach across the Internet, advertisers will
gain customer targeting efficiencies over AdForce's network.
"We are pleased to partner with Engage, a premier profile driven
marketing solution provider with a clear privacy policy and
relationship with CMGI," said Chuck Berger, CEO of AdForce. "Our
combined technologies and services create another milestone in
delivering one-to-one marketing. This agreement will leverage our
outsourced advertising capabilities and will provide our customers with
additional targeting options."
"We are pleased that AdForce has chosen Engage Knowledge and Engage's
Precision Profiling technology to enhance AdForce's adserving and ad
management services," said Paul Schaut, CEO of Engage. "With Engage
profiling data and AdForce's extensive Internet reach, 58% as measured
by MediaMetrix, AdForce can now offer advertisers the reach of mass
marketing with the precision of direct marketing through profile
enabled advertising."
About AdForce: (www.adforce.com) AdForce is "The Force in .com
Marketing(sm)" and a leading provider of centralized advertising
services, enabling online publishers, ad rep firms and advertisers to
leverage the unique advantages of the Internet as the first fully
interactive medium. Deploying advanced scalable technology and backed
by robust data centers, the AdForce service delivers billions of ad
impressions monthly for prominent Internet advertisers and publishers
to target, deliver, measure and analyze Internet advertising programs
for the best results. AdForce has strategic relationships with America
Online, Inc., and Experian (formerly Metromail). The company has
offices in Cupertino, CA, Costa Mesa, CA, and New York, NY.
About CMGI:
A recognized leader in the Internet economy, CMGI (Nasdaq:CMGI) has
built a substantial base of Internet operating companies and, through
its @Ventures affiliate, has taken strategic positions in a growing
series of synergistic Internet enterprises which enhance the value of
its core holdings. This unique method of generating equity for its
shareholders is what CMGI calls "creating net value." Microsoft, Intel,
and Sumitomo hold minority positions in CMGI.
CMGI's majority-owned subsidiaries include Activerse, Adsmart, Engage,
iCast, Magnitude Network, NaviSite, NaviNet, Planet Direct and
ZineZone. The Company's @Ventures affiliates have ownership interests
in Lycos, Inc. (Nasdaq:LCOS), Critical Path (Nasdaq:CPTH), Silknet
(Nasdaq:SILK), Ancestry.com, Asimba, blaxxun, CarParts.com, Chemdex,
eCircles.com, Furniture.com, HotLinks, KOZ.com, MotherNature.com,
NextMonet.com, OneCore.com, Productopia, Promedix.com, Raging Bull,
Softway Systems, Speech Machines, ThingWorld.com, Universal Learning
Technology, Vicinity, Virtual Ink and Visto.
CMGI is also the majority-owner of SalesLink, InSolutions and On-Demand
Solutions, leaders in the direct marketing, fulfillment and turnkey
arenas. CMGI Corporate headquarters is located at 100 Brickstone
Square, Andover, MA 01810. Telephone: 978-684-3600. Fax: 978-684-3814.
Additional information is available on the company's Web site
cmgi.com
About Engage:
Engage, a majority-owned subsidiary of CMGI, Inc., (Nasdaq:CMGI),
offers profile driven Internet marketing solutions. In 1998, the
completed merger with Accipiter, Inc., an industry leading online
advertising management provider, facilitated the integration of Engage
Web Visitor Precision Profiling technology with Accipiter online
advertising solutions. On April 7, 1999, Engage acquired substantially
all of the stock of I/PRO, a leader in World Wide Web traffic
verification, analysis, and research. I/PRO operates as a wholly-owned
subsidiary ofEngage.
Engage and I/PRO solutions are in place across leading Web sites
including beeb@ the BBC, Chicago Tribune, CNET, Dell Computer Corp., E!
Online, Excite, Infoseek, Lycos, MSNBC, Netscape, NBC, Sony Online
Entertainment, Ticketmaster, USA Networks, and USA TODAY Online. Engage
corporate headquarters is located at 100 Brickstone Square, Andover, MA
01810 with offices in Chicago, London, Los Angeles, New York, Raleigh,
Redwood City, San Francisco and Japan through Engage Technologies
Japan. For more information on Engage, please visit www.engage.com
This press release contains certain forward-looking statements within
the meaning of Section 27A of the Securities Act of 1933, as amended,
and Section 21E of the Securities Act of 1934, as amended. These
statements are subject to the "safe harbor" created by those sections
and include, but are not limited to: AdForce's expectation that the
combined technologies will actually augment current advertising
capabilities, resulting in increased ad sales. Actual results for
future periods could differ materially from those predicted in these
forward-looking statements. Factors that could cause actual events or
results to differ include, but are not limited to AdForce's ability to
successfully integrate new features and functionality with its existing
technology to meet market demands, overall market acceptance of
targeted advertising, AdForce's ability to maintain the performance and
reliability of itssystems, competitive pressures, continued
consolidation in the industry affecting AdForce's customers or
competitors, and other risks described in AdForce's Registration
Statement on Form S-1, as amended, filed with the Securities and
Exchange Commission. AdForce undertakes no obligation to update
forward-looking statements to reflect events or circumstances occurring
after the date of such statement.
|
