To: DiViT who wrote (42142 ) 6/14/1999 4:23:00 PM From: BillyG Read Replies (1) | Respond to of 50808
True, that is a better question. Don't think they will answer it though!!! Who wished for CUBE to be traded an internet stock? The wish came true today.... except for the closing price. New report says that 20% of American homes already have PC-TV convergence. But I don't think this is what "they" have in mind....news.com One in Five Homes Watch TV While Surfing Net - Study 14 Jun 1999, 3:06 PM CST By Laura Randall, Newsbytes. NEW YORK, NEW YORK, U.S.A., New research shows one in five wired households surf the Internet while watching television, an indication that the Internet might not chip away at traditional TV viewing as drastically as some broadcasters and programmers fear. While the survey is being touted as independent, one of its backers, Viacom-owned Showtime Networks, has a significant stake in what happens with the hotly debated emergence of interactive television. The study results shed doubt on the necessity of merging the Web and TV into a single integrated device. "At this stage, it appears what consumers want to do is watch TV and access the Internet at the same time, and not necessarily on a single platform," stated the report, which was conducted jointly by business research firm Paul Kagan Associates Inc. and Showtime. The 550-page report, titled "The Connected Household," is based on a survey of 1,166 U.S. television households. The report found that the number of homes with televisions and personal computers located in the same room jumped 80 percent, from 10 million to 18 million, between December 1997 and January 1999. More than 54 percent of online viewers watch TV while they are logged onto the Internet, according to the report. Their preferred programs are news, followed by situation comedies and sports. Online activities favored while the TV is on include e-mail, research, general surfing, news updates and travel arrangements. The study also offers a profile of the households most likely to surf the Net and watch TV simultaneously. They tend to have higher than average incomes ($64,500) and education levels (44 percent with college degrees). The greatest incidence of simultaneous TV and online usage was found in households that subscribe to premium cable or direct satellite services, the study found. The study's sponsors are promoting it as data that counters "the widely held perception that TV viewing and online usage are mutually exclusive." Said Larry Gerbrandt, senior vice president at Paul Kagan Associates, "Consumers have effectively converged themselves without the need for a single box that will do it for them." Other research, however, suggests that interactive television use will grow over the next three years, spurred by a proliferation of digital set-top devices. Jupiter Communications estimates that cable operators will install more than 5 million boxes in U.S. homes by 2002. Reported by Newsbytes.com, newsbytes.com15 :06 CST (19990614/Press Contacts: Timothy Akin, Paul Kagan Associates, 831-624-1536; Joan Ziff, Showtime, 212-708-1590 /WIRES ONLINE, PC, BUSINESS/)