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Gold/Mining/Energy : Microforum (MCF:TSE) -- Ignore unavailable to you. Want to Upgrade?

To: Montana Wildhack who wrote (2627)	6/15/1999 9:20:00 AM
From: Link Lady	Respond to of 3896

Hi Wolf Here is another article, although not about MCF, the figures mentioned are interesting and maybe MCF services will be required more by the targeted Canadians. Interesting article anyway. canoe.com E-commerce key to Andersen ad campaign More E-commerce Stories More Technology News By PATRICK ALLOSSERY The Financial Post In an effort to build on the publicity it received from a recent independent study ranking it as the world's leading provider of Internet services, management and technology consulting firm Andersen Consulting has launched a new global ad campaign focusing on e-commerce. The print-based, issues-focused effort kicked off June 8 in major international business publications such as The Wall Street Journal and the Financial Times, but won't break in Canada until next month, says Lisa McLachlan, director of communications with Andersen's Canadian office. She says that in Canada, the campaign will run in the National Post, The Globe and Mail and a number of larger business magazines. According to a survey by research firm International Data Corporation (IDC), Andersen's 1998 revenues of $425-million (all figures in U.S. dollars) in interactive and online services gave it the edge over other major players in the sector, including IBM Global Services, PricewaterhouseCoopers, Ernst & Young and EDS. IDC published the findings in a report entitled "Worldwide Internet Services Market and Trends Forecast 1998-2003," which predicts the market for Internet services will grow from its 1998 level of $7.8-billion to nearly $80-billion by 2003. Ms. McLachlan says the ad campaign, created by Andersen's longtime ad agency Young & Rubicam, isn't designed to promote specific products or services. Rather, it's intended to provide business leaders with new insights into the potential and future of e-commerce and help them understand how important it is for companies to be e-commerce leaders in their market sectors. "It's a wake-up call. We want to build a sense of urgency among executives who would buy our type of services." The seven print ads in the initial phase of the campaign feature provocative headlines such as "The dinosaurs never see it coming, Unlearn something old every day." She says these messages are particularly relevant for Canada because, although the population is among the most wired in the world, Canadian business is not. This exposes established Canadian companies to the danger that "nimble new competitors will come in and steal market share," she says. Andersen says it will spend $10-million internationally on the ads over the next six months. The campaign will supplement a $44-million corporate campaign it launched globally earlier this year.