To: Rene Madsen who wrote (10137 ) 6/15/1999 8:34:00 AM From: Rene Madsen Respond to of 19700
From ZDNet - Investing the CMGI waySorry if it's been posted already. Monday June 14 09:27 PM EDT Back in the days of the Chinese Cultural Revolution -- in the 1960s -- the Communist government used to select model peasants for people to emulate. If Peasant Chung had grown wheat on land that was supposed to be barren, "Peasant Chung, be like him," the government would intone in their propaganda. Now that it's the end of the '90s, and the cultural revolution is the Internet, those Chinese slogans still have resonance, though for media companies that want to make big bucks, the slogan now goes "David Wetherell, be like him." Wetherell heads CMGI, the Internet investment company that amassed billions of dollars in equity value by investing early in companies like GeoCities, Lycos and Tripod when they were small and hungry. Wetherell's huge payoff has been hard to miss for media moguls. And they're lining up to follow suit. Last week we saw Jake Winebaum leave Disney New Media to run a new Net investment entity, which Disney said it would help bankroll. But he's in good company. Consider the following: Rupert Murdoch's News Corp. has set up e-partners, a $300 million war chest for investing in Internet businesses. Lance Primis, former CEO and current board member of the New York Times Co., and Charles D. Peebler, Jr., president of True North Communications, the sixth-largest ad agency in the world, are potential participants in a proposed $50 million fund called Plum Holdings Ltd. that claims it won't mimic CMGI, but will do some things that fit its model. Hearst has given up running its Internet properties, preferring to manage a portfolio of investments. Liberty Media's John Malone is handing off SonicNet to Viacom and folding TCI Music into a new entity called Liberty Digital, run by a former CEO of E! Entertainment Television, Lee Masters, which will make investments in various interactive television and Internet companies. Of these moves, News Corp.'s e-partners may be the most intriguing. Booth has Internet chops -- he was offered a position managing Microsoft's Internet business, the job Pete Higgins used to have. Now, Booth is overseeing what amounts to a huge change in the way News Corp., looks at the Internet. Remember that only a few years ago, News Corp. was negotiating to pay almost $400 million for Pointcast, the "push" site that recently got sold for less than $10 million. After the PointCast gambit collapsed, Murdoch began complaining that Internet stocks were overpriced, and concentrated on building in-house sites like those for TV Guide and FoxNews. The obvious lesson here: Investing the CMGI way -- a small investment nets a significant stake in Net startups -- is a more attractive model than betting on a single Internet company in a volatile market. Does this work? Well, TCI Music (Nasdaq:TUNE) has seen its market cap increase by at least three times, and has also given a big shot in the arm to Liberty Media stock (Nasdaq:LBYTA). Take a look at the message boards on The Motley Fool and you find a guy posting the following about Liberty Media: "This stock could have the same growth potential as CMGI if [Malone] is allowed to run things." I'm sure that's just what the folks at Liberty want Internet investors to think, and it must be a lot more attractive to John Malone than running a rock and roll Web site. And after Murdoch himself dodged the PointCast bullet, e-partners must seem a much more sane gambit.