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Non-Tech : E*Trade (NYSE:ET) -- Ignore unavailable to you. Want to Upgrade?


To: Diamond Jim who wrote (7144)6/15/1999 9:41:00 AM
From: Spytrdr  Read Replies (1) | Respond to of 13953
 
too many journalists talking about bubbles popping.
that's a sure sign we've reached bottom.
the friendly CPI report tomorrow will provide fuel for the next upward explosion.



To: Diamond Jim who wrote (7144)6/15/1999 9:55:00 AM
From: Diamond Jim  Read Replies (1) | Respond to of 13953
 
E*TRADE and Sprint Announce Joint Promotional Agreement
Sprint Customers to Receive up to 1,000 Free Long Distance Minutes For

Opening New E*TRADE Account; E*TRADE Customers to Receive

$50 Cash Bonus for Switching to Sprint Long Distance

PALO ALTO, Calif., June 15 /PRNewswire/ -- E*TRADE(R) Group Inc. (Nasdaq: EGRP) and Sprint today announced a major marketing and promotional agreement designed to promote E*TRADE and Sprint services to each other's customer base. Financial details of the agreement were not disclosed.

The agreement -- the first of its kind for both the brokerage and telecommunications industries -- offers up to 1,000 free long distance minutes to any Sprint customer who opens a new E*TRADE account. In addition, Sprint is offering a $50 cash bonus to E*TRADE customers who switch their long distance telephone service to Sprint. Investors can open an E*TRADE account with a minimum investment of $1,000. The special offer is available immediately through Sept. 3, 1999.

"E*TRADE and Sprint are industry pioneers in helping customers realize more value for their money," said Jerry Gramaglia, senior vice president of Sales and Marketing for E*TRADE. "Now Sprint is helping E*TRADE open an exciting new promotional channel for reaching online investors. This program offers Sprint residential customers another compelling reason to open an account with the number one place to invest online."

"Sprint is committed to providing innovative communications solutions to our customers," said Tim Kelly, vice president of Marketing for Sprint. "E*TRADE is a best-in-its-class, on-line financial provider and our relationship with E*TRADE demonstrates Sprint's efforts to reward our customers in ways that are relevant to their interests. This promotional agreement complements Sprint's superior long-distance service with the benefits of E*TRADE on-line investing."

Sprint will inform its customers of the E*TRADE offer via monthly customer statements, a quarterly promotional package and on the Sprint web site at www.sprint.com/etrade. In addition, E*TRADE customers and members can gain information on the offer via banners at www.etrade.com and on E*TRADE customer confirmation statements.

As part of its marketing program, E*TRADE has focused on promotional and marketing agreements with numerous blue-chip companies, including Reuters, America Online, CNBC, Yahoo! and United Airlines. Added Gramaglia, "By aligning E*TRADE with companies at the forefront of their respective industries, such as Sprint, we communicate to current and potential investors that E*TRADE is a market leader with its eyes on sustained growth. This relationship with Sprint is an important aspect of E*TRADE's goal to acquire customers and empower them to research and invest online."

About E*TRADE

A leading branded provider of online investing services, E*TRADE has established a popular destination web site for self-directed investors. The company offers independent investors the convenience and control of automated stock, options and mutual fund order placement at low commission rates. In addition, E*TRADE has a suite of value-added products and services that can be personalized, including portfolio tracking, real-time stock quotes, Smart Alerts, market commentary and analysis, news, investor community areas and other information services.

E*TRADE was the first securities and financial services company to be awarded the CPA WebTrust seal of assurance by the American Institute of Certified Public Accountants (AICPA). E*TRADE received the top ranking on the Internet Broker scorecard for Summer 1999 from leading independent industry analyst Gomez Advisors and, in the fourth quarter of 1998, was named the No. 1 online investing site in an international survey of the industry's top 20 Internet brokerage firms by Lafferty Information and Research Group, a global provider of high-value and business information research.

Investors can access E*TRADE at www.etrade.com on the Internet and through many other electronic channels and online services, including AOL (Keyword: E*TRADE) and via the TELE*MASTER interactive telephone system. E*TRADE Securities Inc. (Member NASD/SIPC), and its parent company, E*TRADE Group Inc., are headquartered in Palo Alto, Calif.

About Sprint

Sprint has a history of defining industry standards for consumer communications. It introduced flat-rate pricing in 1995 when it launched the now-famous and oft-copied Sprint Sense(R) dime-a-minute calling plan for consumers. Sprint has assembled the industry's most complete consumer product portfolio, offering long distance, local, Internet, nationwide paging and wireless Sprint PCS services. Additionally, Sprint has been rated number one in customer satisfaction four years in a row among high-volume users in J.D. Power and Associates' annual long distance industry study.

Sprint is a global communications company -- at the forefront of integrating long distance, local and wireless communications services, and one of the largest carriers of Internet traffic. Sprint operates and built the United States' first nationwide all-digital, fiber-optic network and is a leader in advanced data communications services. Sprint has $17 billion in annual revenues and serves more than 17 million business and residential customers.