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Technology Stocks : Cyberian Outpost (Symbol: COOL) -- Ignore unavailable to you. Want to Upgrade?

To: Elroy who wrote (1528)	6/15/1999 1:56:00 PM
From: KS	Respond to of 1932

June 15, 1999 12:58 Outpost.com's TV Ads Collect Industry Awards; Accolades Keep Pouring In KENT, Conn., June 15 /PRNewswire/ -- Cyberian Outpost Inc. (Nasdaq: COOL), today announced that its TV advertising campaign for its global Internet-only superstore for computer products Outpost.com (http://www.outpost.com), has amassed over a dozen of the highest awards from the advertising industry. The TV ads created by Cliff Freeman & Partners, under the guidance of Outpost.com's marketing group, reward creative excellence in TV advertising, as well as Outpost.com's ability to recognize and support a new cutting-edge creative approach. Over the last two months, Outpost.com's advertising has been awarded four Gold Clios, one of which was a Grand Clio for "Best of Show" -- one of the highest awards for a TV ad campaign worldwide. Other prestigious advertising industry awards won by Outpost.com include: a "Gold Pencil" and two "Silver Pencils" from the One Show; a New York "Addy"; two "Andys"; two D&AD "Silver Pencils"; an Art Director's Club "Gold Cube". Last week, Outpost.com's advertising was awarded AdAge Magazine's "Best Advertising" in their Technology and Communications category, and an AICP award, making Outpost.com the most creatively awarded .com company this year. "Clearly, we accomplished our strategic goal of building brand with a memorable, effective and award-winning television campaign. We are now ready to build brand awareness through more targeted marketing messages. To quote one of our spots: 'That's good stuff'," reflected Darryl Peck, President and CEO of Cyberian Outpost Inc. The creative team at Cliff Freeman & Partners accomplished the goal of making the Outpost.com name unforgettable, using humor and irreverence. The highly memorable and provocative commercials helped the company to raise brand awareness, increase traffic to the site, and quickly stir up significant commentary. "We are pleased with the critical acclaim for our marketing approach, now we will continue to evolve our advertising message to highlight the specific benefits of the Outpost.com shopping experience. With our new tagline 'Hardware. Software. Answers.', we will emphasize our range of top products and our unique 'TruePrice' policy -- the price you see is the price you pay -- with free delivery on all items," said Edee Wollin, Outpost.com's new Executive Director of Advertising and Promotion. "Humor will continue to be strong thread in our advertising." About Cyberian Outpost A global e-commerce leader since 1995, Cyberian Outpost (Nasdaq: COOL) operates Internet-only computer products store, Outpost.com (http://www.outpost.com). Outpost.com provides consumers and small businesses with a vast selection of over 160,000 top branded products and an easy-to-use Web site with a dependable 24-hour customer Contact Center. Outpost.com's customer service is consistently rated #1 in customer surveys performed by Bizrate.com. In addition, Outpost.com eliminates clickershock at checkout with its 'TruePrice' policy -- the price you see is the price you pay -- including free shipping on all orders in the United States. Cyberian Outpost also operates OutpostAuctions.com, an online auction site. SOURCE Cyberian Outpost Inc. /CONTACT: Michael Tesoro of Cyberian Outpost, 860-927-8309, or mtesoro@outpost.com/ /Web site: outpost.com