Tuesday June 15, 8:15 am Eastern Time
Company Press Release
SOURCE: Net Perceptions, Inc.
Net Perceptions Joins Forces with CommercialWare to
Deliver Cutting-Edge, Highly Personalized Solutions for
the Direct Marketing and Retail Industries
MINNEAPOLIS, June 15 /PRNewswire/ -- Net Perceptions(TM) (Nasdaq: NETP - news), the leader in real-time
personalization solutions has announced that CommercialWare, a leading provider of order management and fulfillment
software solutions for the direct-to-consumer market, will integrate Net Perceptions' Recommendation Engine into its Mozart®
platform to provide an end-to-end commerce solution to direct marketers and Internet retailers.
Integrating with the Net Perceptions powered solution, CommercialWare's Mozart provides the foundation to easily create
highly personalized shopping experiences for direct marketing and retail customers on the Web, or on the phone, in real time.
For example, when a call center operator interacts with a consumer who has placed an order using the Internet, personalized
cross-sell recommendations can be made by the operator for the specific caller before they hang up.
Putting the ''Personal'' Back in the Personal Shopping Experience
This relationship marks the first time that CommercialWare will offer cutting-edge personalization technology to the
direct-to-consumer market. As part of CommercialWare's Enterprise Direct Commerce strategy, direct marketers and retailers
can now take advantage of the benefits of Net Perceptions' industry leading personalization solution across multiple channels --
Web, phone, fax or mail -- at any point in the transaction process. This combined solution features order management,
fulfillment and personalization technology as a single offering from CommercialWare, available to new and existing customers.
''By effectively combining the strengths of Net Perceptions' recommendation engine with our robust Mozart platform,
CommercialWare customers will have a competitive advantage by offering their consumers a more valuable and rewarding
shopping experience across multiple channels,'' said William Culp, president and CEO of CommercialWare, Inc. ''As a leader
in real time personalization solutions for the Internet, Net Perceptions has the ability to provide consumers with merchandise
recommendations that are personally relevant to them -- empowering our customers' call center operators with the knowledge
needed to enhance customer service while increasing their bottom line.''
''CommercialWare's expertise in providing software-based solutions for the retail and direct marketing industries builds on
more than a decade of experience providing the infrastructure that enables comprehensive commerce solutions. The integration
of Net Perceptions' recommendation engine with the Mozart platform creates a rich direct-to-consumer offering that delivers on
the promise of greater sales and increased consumer loyalty,'' said Steven Snyder, president and CEO of Net Perceptions.
Brian Dean, Vice President for Information Technology of Rivertown Trading Company, the consumer catalog and direct
marketing arm of Dayton Hudson Corporation, who tested Net Perceptions for Call Centers and is a customer of
CommercialWare's Mozart software, said, ''The combination of these two world-class direct marketing technologies will add
significant value to us and to our consumers. Treating an individual consumer personally, backing that treatment with a rock
solid customer and recognizing their individual preferences in real time is a powerful marketing combination.''
About CommercialWare
CommercialWare, Inc., the leader in order management and fulfillment software solutions, is redefining direct-to-consumer
commerce by delivering powerful solutions that enable the seamless integration and management of customer information across
multiple channels -- Web, phone, fax or mail -- at any point in the transaction process. CommercialWare has a strong customer
base of world-class clients, including Patagonia, Brooks Brothers and Saks Fifth Avenue. As a pioneer of Enterprise Direct
Commerce, CommercialWare is delivering new Internet-based solutions that enable traditional direct marketers like The J. Jill
Group, Inc. and the new breed of e-retailers, such as BabyCenter and Ritz Camera, to maximize e-commerce opportunities
while ensuring flawless integration with other customer channels. For more information, visit CommercialWare on the Web at
commercialware.com.
About Net Perceptions
Net Perceptions is the world's preeminent developers and suppliers of real-time personalization solutions that enable Internet
retailers to market to customers on a true one-to-one basis. The originator of the Realtime Recommendation Platform, which
integrates collaborative filtering, neural network, fuzzy logic and genetic algorithm technologies, and automatically applies the
optimum technology to whatever recommendation or personalization task is at hand. Net Perceptions' founders include the
original team of University of Minnesota researchers who pioneered the concepts and applications of collaborative filtering. Net
Perceptions products include Net Perceptions for E-Commerce, Net Perceptions for Call Centers and the Net Perceptions
Recommendation Engine.
Net Perceptions, based in Minneapolis, is a publicly held company which operates additional offices in New York and San
Francisco. Nearly 85 Internet innovators have selected Net Perceptions solutions including: ART.com, Audio Book Clubs,
Bertelsmann Online, Billboard Talent Net, CDnow, E!Online, iVillage, Planet Direct, SkyMall, Ticketmaster Online and Tower
Records. Net Perceptions can be reached by calling 1-800-466-0711 or on the World Wide Web at
netperceptions.com
Legal Notice Regarding Forward Looking Statements
Except for the historical information contained herein, the matters discussed in this press release, including, without limitation,
the relationship between CommercialWare and Net Perceptions, are forward-looking statements that are subject to risks and
uncertainties that could cause actual results to differ materially from those contained in or implied by such statements. Such risks
and uncertainties include, without limitation, those relating to: the size and rate of growth of the online interactive marketing
market; Net Perceptions' ability to develop, on a timely basis, improvements to or new releases of its solutions and Net
Perceptions' ability to successfully market and gain customer acceptance of its products and services (both alone and on a
bundled basis). Certain of these and other important risk factors are described in detail in the ''Risk Factors'' section of Net
Perceptions' Registration Statement on Form S-1 (No. 333-71919) and certain other of the company's filings with the
Securities and Exchange Commission available online at sec.gov.
SOURCE: Net Perceptions, Inc. |
