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Non-Tech : Sunglass Hut RAYS- Will it ever breakout? -- Ignore unavailable to you. Want to Upgrade?

To: Steven Messina,L.M.T. who wrote (964)	6/17/1999 6:06:00 AM
From: Gary105	Read Replies (1) \| Respond to of 971

Steve, my assessment of RAYS: Both strategically and tactically they are doing all the right things. I particularly like their conversion of stores to sell both sunglasses and watches. This should reduce but by no means eliminate the seasonality of sales over time. This conversion will take time. Technically the stock is behaving excellent, correcting along the way and climbing a wall of worry. I am now completely out of the stock having bought in low single digits and sold most in low double digits. The stock price has rewarded shareholders and management for the improved fundamentals. However I would be leery of seasonal effect - stock and quarterly earnings traditionally peak around now and stock is usually well into seasonal decline when this Q's earnings are announced. If seasonal effect on share price persists, then stock may very well fall into single digits by fall only to return to double digits next spring. all imo, Gary