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Technology Stocks : IATV-ACTV Digital Convergence Software-HyperTV -- Ignore unavailable to you. Want to Upgrade?


To: Charles H. Waldron who wrote (4911)6/16/1999 12:04:00 AM
From: art slott  Respond to of 13157
 
>>As stations go digital, tech companies are gearing up with gadgetry that can pass the "three-beer test"--i.e., simple enough for a guy to use after slugging down a few cold ones. "That's why we're starting with sports," says Brent Imai, vice president at ACTV, a New York-based digital media company. "It's easy and simple, and guys know how to use the remote."
We have already begun to see signs of convergence as more people surf the Internet while they watch TV. During TBS' James Bond movie marathon in December, the cable superstation witnessed significant blips in Web site traffic whenever its Internet address was announced, and "page views" more than doubled from the previous 007 marathon.
A study conducted in January by Showtime Networks estimated that 18 million households, roughly 18% of American households, have both the TV and computer on at the same time. In an MTV Networks survey on new media and leisure time, young people said they're "using more of everything"--and often simultaneously, with the newer options complementing traditional media. And by 2002, an estimated 10 million to 16 million homes will achieve high-speed Internet access through cable TV hookups activated by TV remotes. <<
latimes.com