To: Spytrdr who wrote (7197 ) 6/16/1999 9:58:00 AM From: Dalin Respond to of 13953
Sorry if this is old: Promotion Extension! E*TRADE Launches 'Tell-A-Friend' Promotion with United Airlines PR Newswire, Wednesday, June 16, 1999 at 08:43 E*TRADE Customers Receive 5,000 United Airlines Mileage Plus Miles - Per Friend - When a Friend Opens a New E*TRADE Account PALO ALTO, Calif., June 16 /PRNewswire/ -- E*TRADE(R) Group Inc. (NASDAQ:EGRP) today announced it has extended the reach of its popular airline mileage promotion, launched in January 1999, through an exclusive agreement with United Airlines. Under the extended program, E*TRADE customers who refer a friend to E*TRADE receive 5,000 United Airlines Mileage Plus(TM) miles -- per friend -- when the friend opens a new E*TRADE account. The new "Tell-A-Friend" promotion delivers another value-added benefit for E*TRADE customers and represents an additional facet of E*TRADE's innovative customer acquisition strategy. As part of the program, which included introducing E*TRADE to the more than 25 million United Airlines Mileage Plus members, the "Tell-A-Friend" promotion gives current E*TRADE customers an opportunity to earn up to 50,000 Mileage Plus miles per year. In addition, the friend opening the new E*TRADE account can earn up to 25,000 Mileage Plus miles, depending on the size of the initial deposit. With "Tell-A-Friend," E*TRADE is taking its successful loyalty marketing programs to the next level by introducing a significant incentive designed not only to attract new E*TRADE customers, but also to retain current ones. "We expect the 'Tell-A-Friend' promotion will be another successful part of an agreement that has partnered the world's largest airline with the nation's most-visited online investing site," said Jerry Gramaglia, chief marketing officer for E*TRADE. "Our customers already are encouraging their friends to open E*TRADE accounts and join the online investing movement. This promotion gives additional incentive to spread the word about E*TRADE and the empowerment it offers individual investors." Available only to E*TRADE customers through the Destination E*TRADE web site, this promotion targets the self-directed investors that have helped E*TRADE become the nation's most-visited online investing web site. According to Media Metrix(TM) for the month of April 1999, the Destination E*TRADE web site had an Internet reach that exceeded the combined reach of the Charles Schwab and Ameritrade sites. Continued Gramaglia, "Word-of-mouth can be an incredibly valuable resource in retaining current customers and adding new ones. We're extremely gratified that so many of our customers have become 'ambassadors' for E*TRADE. We've always focused on providing a content-rich site that contributes to a rewarding customer experience, and our program with United Airlines is another step in the right direction."