To: If only I'd held who wrote (79612 ) 6/16/1999 2:09:00 PM From: Jerry S. Respond to of 119973
VIGN and the NASD: NASD Selects Vignette's StoryServer to Power NASD, NASDR, and NIMI Sites Successful Deployment of NASD Intranet Leads to Expanded Use of StoryServer; Sites Will Provide Users With Personalized Regulatory and Investment Information AUSTIN, Texas, June 16 /PRNewswire/ -- Vignette Corporation (Nasdaq: VIGN - news), a leader in Internet Relationship Management (IRM) solutions, today announced that The National Association of Securities Dealers (NASD) has selected Vignette Corporation's StoryServer(TM) 4 software, deployed on Microsoft NT servers, as the platform on which to build three of the company's external Web sites -- nasd.com, nasdr.com, and nimi.com. NASD, the largest securities-industry self-regulatory organization in the United States, currently uses StoryServer as the foundation for its intranet which receives approximately 2 million hits per week. The company selected StoryServer for its scalable, extensible, open architecture and publishing process workflow capabilities. NASD plans to use StoryServer as the key infrastructure piece to deliver customized news to the investor and regulatory communities. In addition, the company will use Story Server to make available some of the intranet to an external contractor, enabling individuals outside the company to access selected technical and corporate information. StoryServer 4 continues to be the only IRM solution that delivers a visitor lifecycle approach to personalization and one-to-one marketing, providing a full complement of implicit and explicit personalization services to improve overall visitor experience and, as a result, increase customer acquisition and retention rates. ''We're excited that NASD has recognized the potential of Vignette StoryServer to build an online business to attract and retain loyal customers,'' said Greg Peters, president and CEO of Vignette. ''NASD is a good example of how companies can leverage lifecycle personalization to increase customer loyalty and build online relationships.''