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Non-Tech : E*Trade (NYSE:ET) -- Ignore unavailable to you. Want to Upgrade?

To: Spytrdr who wrote (7215)	6/16/1999 9:51:00 PM
From: Frederick Langford	Respond to of 13953

1000 pound Gorilla <gg> Fred

To: Spytrdr who wrote (7215)	6/16/1999 11:10:00 PM
From: ecommerceman	Respond to of 13953

Briefing.com report on online brokers: "Online Brokers: The benign May CPI report has brought much relief to the equity market, especially in the downtrodden group like online brokers. While today's CPI does not mean that the Fed will not go ahead and raise rates sometime this year, some of the pressure on the Fed to act soon and address inflation fears has been removed. All this suggest is that investors are already feeling more comfortable in re-entering the market, which means that online brokers will benefit from the renewed interest in stocks. So far, shares of Charles Schwab (SCH 88 3/8 +7), Ameritrade (AMTD 71 1/8 +6 3/8), ETRADE (EGRP 35 1/4 +3 1/4), Southwest Securities Group (SWS 57 +3 1/16), National Discount Brokers (NDB 37 1/4 +2 1/4), and DLJdirect (DIR 26 5/16 +2) are all enjoying gains of 5% or more. While this is not enough to make up for the beating these issues have taken in recent weeks, particularly after Merrill Lynch decided to enter the online market business, the trend reversal is welcomed if only because many of these issue were oversold. In fact, some suspect that today's rebound is tied to short-covering as some investors began to bet against the sector following the entry by Merrill. Hence, some suspect that the price rebound wont last. But with the oversold conditions that had prevailed in this group, we would not bet to heavily on expecting another sell-off in this group.* While competition in the online stock business will get stiffer, meaning that even with increased trading by retail investors, margins will remain under pressure as brokers spend more to differentiate themselves from the pack, the turnaround in this group of stocks is welcomed if only because many of these issues still represent value and will give the more established brokers a run for the money."