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Technology Stocks : e.Digital Corporation(EDIG) - Embedded Digital Technology -- Ignore unavailable to you. Want to Upgrade?

To: bob who wrote (5890)	6/17/1999 12:40:00 AM
From: bob	Read Replies (1) \| Respond to of 18366

April 8, 1998 news . technology . watermarking . audio Lucent, ARIS Pairing to Promote Watermarking Solutions Two leaders in the digital watermarking field, Lucent Technologies and ARIS Technologies, have announced an agreement that will find both companies marketing and promoting each other's audio and video monitoring solutions. Terms of the agreement were not announced, but representatives from both parties said they believe the deal will benefit digital watermarking in general. "The advertising industry's need for ad placement verification is greater today than ever before, and record companies and music publishers are very concerned about unauthorized use of copyrighted material on the Internet. We believe that, by working together with Lucent, we can provide better, low-cost solutions for these growing needs," said David Leibowitz, ARIS Technologies' vice chairman. Lucent's MediaTraX is a video insertion technology that embeds information into both analog and digital broadcast and cable systems, without affecting the quality of the images. One of its primary uses is for advertisement tracking. ARIS's MediaCode and MusiCode technologies, on the other hand, embed information into audio tracks, which can then be perceived in a variety of formats, including CD, DVD and audio cassette, as well as radio, television, cable, satellite and Internet transmissions. Like MediaTraX, these products do not alter the quality of the audio signals. ARIS's MusiCode technology was recently selected by SESAC, a performing rights organization, to identify and track musical performances on the Internet [see 1.16.98 SESAC Backs ARIS' MusiCode for Tracking Music]. Additionally, ARIS has announced that Nordic Entertainment Worldwide has also adopted MusiCode for songs sold on its Downloadable Music Site. Nordic has been making digitally downloadable music available since early 1997, and the company continues to expand its catalog. The company recently took part in a free public trial of Digital Equipment's microcommerce system [see 1.22.98 Music Ventures Line Up for Digital's Microcommerce System].

To: bob who wrote (5890)	6/17/1999 2:05:00 AM
From: Walter Morton	Respond to of 18366

Looking at ARIS's Web site it looks like Webnoize got the news before they did. I guess they will create another link to Webnoize in their articles section: musicode.com Based on what Joyce Eastman said in the interview, EDIG should still be in good shape: Walter: Cognicity has been mentioned as the provider of watermarking for Lucent's music player. However, in this recent article: eet.com Cognicity does not seem to be a front runner for the DVD-audio watermarking standard. How will this affect your design decision for the digital music player. How will this affect Lucent's chances of having its design ideas accepted by SDMI? Eastman: I believe the selection will be announced today. It is my understanding that Cognicity is not out of the running. Walter: I am aware of the ARIS/Lucent watermarking co-marketing agreement. Will this make a transition easier if Cognicity's watermarking technology is replaced by ARIS'? Eastman: If necessary, our technology can be modified to work with what ever watermarking is selected. Walter: If Blue Spike is selected instead of Cognicity and ARIS how will this affect Lucent's ability to get the portable player to the market before the holidays? Eastman: We have been in contact with both ARIS and Blue Spike Message 10082988 bob is on the ball!... again.