To: Sailfish who wrote (624 ) 6/20/1999 10:40:00 PM From: Crazy Canuck Read Replies (3) | Respond to of 1006
Good Evening Ray, I recently came across this web site. It is called DM Review magazine. This is a monthly publication. It describes itself as covering data warehousing and business intelligence issues and solutions for executive and IT management. It does this through columns by top industry experts, informative and timely articles, data warehouse success stories, executive interviews, third-party product reviews and datawarehouse.com. The Palo Alto Management Group (PAMG) identifies DM Review as the #1 data warehousing publication. They report that there are over 19,000 subscribers to their magazine. Their latest issue provides a review of Angoss's KnowledgeSTUDIO software. This review was conducted by one of Angoss's clients - Customer Analytics. This firm uses KnowledgeSTUDIO to Build and Organize Analysis Models BACKGROUND: Customer Analytics, Inc. develops enterprise-wide customer-centric relationship management solutions. Our product suite includes an industry-specific data model, a range of predictive models and an application that allows various enterprise users to utilize the data mart to develop customer centricity throughout the enterprise. I found what they had to say about this application both interesting and very encouraging. I strongly suggest that everyone read what they found. Here is the link to the DM Direct homepage . . . dmreview.com Here is the link to the review followed by the text of the story . . .dmreview.com PLATFORMS: Windows NT 4.0 with SP4. PROBLEM SOLVED: Customer Analytics, Inc.'s suite incorporates easy-to-use analytics and sophisticated data mining capabilities. We embed a range of predictive models in our application, which guide the end user in focusing on the solution to their problems, rather than on the intricacies of data mining. We needed a tool that would allow our in-house analysts to develop the models using the client data and then embed the models easily within our application. The models should easily integrate in the application and be able to be updated as new data is received. PRODUCT FUNCTIONALITY: Customer Analytics uses ANGOSS KnowledgeSTUDIO to build and score neural network, decision tree and cluster analysis models. KnowledgeSTUDIO is not only a broad data-mining tool but is also a data-mining workbench that assists us to organize the entire modeling process. KnowledgeSTUDIO has an ActiveX/COM/DCOM open architecture. No other data mining product that we tested is as programmable and open as KnowledgeSTUDIO. We can use it to rescore new data in batch mode, as well as score data in real time during application execution. STRENGTHS: KnowledgeSTUDIO is easy to learn and very user friendly. The user interface has a look and feel comparable to the standard Office 97. Wizard-driven menus allow the user to select learning and validation data sets, perform variable selection, build, validate and profile models, and overlay lift charts from different models. The profiling capability is very powerful and interactive. With a minimum effort, we can profile a selected set of variables by model segment. In addition, charts and data tables can be copied to a spreadsheet (or PowerPoint) and vice versa with a "drag and drop." KnowledgeSTUDIO has led the industry in the use of interactive decision trees. No other product we tested was as good at using trees to interactively explore and visualize relationships in the data. The object model provides a uniform interface to all models, independent of the modeling algorithm. This allows us to change the algorithm of a particular model without impacting the client code. KnowledgeSTUDIO's multilayer perceptron neural network algorithm is quite advanced - it uses an optimized version based on back propagation that improves its performance. WEAKNESSES: The current 2.0 version does not perform logistic regression or linear regression. ANGOSS plans to enhance KnowledgeSTUDIO with logistic regression and linear regression algorithms in version 2.1 expected later this year. These algorithms are planned to be implemented using an algorithm developers kit (ADK) which will also provide a development environment for the rapid implementation of other generally available and proprietary algorithms. SELECTION CRITERIA: The major criteria was the embedability of the models. KnowledgeSTUDIO and KnowledgeServer provide the most open and flexible framework for building sophisticated data mining applications. The products are based on the COM architecture. The models can be manipulated using well-documented COM interfaces. In addition, the KnowledgeSTUDIO has a very intuitive interface and produces very high-quality models, making this a natural selection for us. DELIVERABLES: We are using a variety of algorithms to generate an array of models which are integrated into our application. VENDOR SUPPORT: ANGOSS has been very responsive to our questions. Our analysts were able to receive timely support using both telephone and e-mail. DOCUMENTATION: The documentation is found on-line. The product includes a tutorial which exposes the user to the main features of the system, and there is extensive documentation describing the major functionality. -------------------------------------------------------------------------------- Reviewed by Panos Ventikos, senior analyst for Customer Analytics, Inc. _______ Now Ray, here are some of the excerpts that I liked!No other data mining product that we tested is as programmable and open as KnowledgeSTUDIO. KnowledgeSTUDIO is easy to learn and very user friendly. KnowledgeSTUDIO has led the industry in the use of interactive decision trees. No other product we tested was as good at using trees to interactively explore and visualize relationships in the data. KnowledgeSTUDIO and KnowledgeServer provide the most open and flexible framework for building sophisticated data mining applications. In addition, the KnowledgeSTUDIO has a very intuitive interface and produces very high-quality models, making this a natural selection for us. ANGOSS has been very responsive to our questions. Our analysts were able to receive timely support using both telephone and e-mail. I can tell you that it is nice to see that this reviewer is pleased with their products. Now over 19,000 DM Direct subscribers (and potential customers) will now know just how good they are too. Hope this helps! Crazy Canuk