Shaw Digital Cable Launches Next Generation Television Service in Thunder Bay
(Shaw uses a GI box as I recall) 06/17/1999 Canadian Corporate News Copyright 1999 Canadian Corporate News
NEWS RELEASE TRANSMITTED BY CANADIAN CORPORATE NEWS
CALGARY, ALBERTA--Today, SHAW unveiled the future of cable television to residents of Thunder Bay through Shaw Digital Cable.
"Thunder Bay residents will now enjoy the unmatched clarity of digital technology. Not only will they receive improved picture quality and sound, they will have more entertainment options including the ability to control what they see and when they see it," says Ron Bell, Vice President Operations, SHAW Cablesystems, Manitoba and Ontario.
Digital cable is a new kind of connection that offers superior Dolby Digital(TM) (AC-3) sound and picture clarity with up to 200 channels of viewing and listening options. The switch to digital is easy. The signal travels through the cable already installed in the home to a set top box. There is no rewiring, no satellite dishes, no weather interference and no cost for follow up service.
Unique to SHAW Digital Cable is the Navigator, an interactive program guide and 30 channels of commercial-free Digital Music Express (DMX). Customers can use the Navigator to sort program listings by time, channel and theme for special programming such as movies, sports and children's shows. A viewer can also set a reminder to watch a program in the future, select favourite channels and set parental control codes. Digital Music Express has CD quality sound on 30 channels with a variety of different music formats. Available 24 hours a day, DMX is already used as a continuous music source in thousands of commercial establishments and now, as part of Shaw Digital Cable, is available for consumers to enjoy in their homes.
"Launching new and exciting services is part of SHAW's ongoing commitment to our customers as we continue to upgrade our distribution systems nationwide," says Peter Bissonnette, Senior Vice President of Operations for SHAW Cablesystems. "Today's launch of digital cable enables us to provide a leading edge digital delivery system to our Thunder Bay customers. With our high bandwidth network, there's virtually unlimited capacity to offer even more to our customers in the near future."
Over the next few weeks SHAW will be contacting all current Premium Pay TV customers to advise them of the coming changes. By August, SHAW expects to have visited all current Premium Pay TV customer homes to exchange their current decoders for new digital cable equipment.
The service fee for digital cable is only $4.00 more than the existing analogue decoders, and includes the Navigator, 30 channels of Digital Music Express and access to more Pay TV services. In addition to Digital Basic Services, customers can order any Pay TV or Pay Per View service offered by Shaw including the commercial free, movie service TMN 1, 2, 3, 4 and Moviepix. When any of these channels are ordered, customers automatically receive four US Superstations WGN, WSBK, WPIX, and KTLA.
Digital Cable will offer a choice of 15 channels of interactive Per Per View movies and special events, plus access to the popular sports package, NFL SUNDAY TICKET(TM).
By fall, SHAW expects to have more than 200 audio and video choices for digital cable customers in all SHAW markets, including CTV Sportsnet regional programming, Star TV, Canadian Learning Television (CLT), and Talk TV, along with Deutsche Welle (German/European news), TV Japan, Asian Television Network (South Asian), Odyssey Television (Greek), and Fairchild television (Chinese) and other multilingual video and audio services.
SHAW Digital Cable is currently available in Calgary, Edmonton, Lethbridge, Red Deer, Prince George, Kelowna, Scarborough, Pickering, Richmond Hill, Winnipeg, Orangeville and Barrie. Earlier this year, the company announced a $100 million investment to expand digital service to most of the 1.5 million customers in its service areas.
SHAW Communications Inc. is a diversified Canadian communications company whose core business is providing broadband cable television and Internet services to approximately 1.5 million customers. Shaw also has significant interests in radio broadcasting, television networks and direct-to-home satellite television services as well as providing telecommunications and paging services to individual and business customers. Shaw is traded on the Alberta, Toronto and New York Stock Exchanges.
NFL SUNDAY TICKET is a registered trademark of NFL Enterprises L.P. (C)1998
Contact: FOR FURTHER INFORMATION PLEASE CONTACT:
SHAW Cablesystems G.P. Peter Bissonnette (403) 750-4631 or SHAW Cablesystems G.P. Ron Bell (403) 750-4789
11:47 EDT JUNE 17, 1999 |