To: Canuck Dave who wrote (16212 ) 6/17/1999 12:12:00 PM From: snerd Respond to of 56535
ASTN... news on Gomez and AOL this morning. Don't know if it'll affect the stock any. Gomez.com Broker and Banker Scorecards to be Featured on America Online's (Business Wire 06/17 10:58:08) Industry-Leading Personal Finance Channel Business Editors CONCORD, Mass.--(BUSINESS WIRE)--June 17, 1999--Gomez.com(TM), the premier online provider of objective electronic commerce (e-commerce) research and analysis, Thursday announced an agreement with America Online (NYSE:AOL) to feature the proprietary Gomez Scorecards(TM) ranking online banking and brokerage services on AOL's Personal Finance Channel -- the most frequently visited channel on AOL and cyberspace's most popular personal finance destination. The Gomez.com areas on AOL, available through AOL Keyword: Gomez, will provide consumers with educational tools and expert advice prior to making important online transaction decisions in the banking and brokerage areas. AOL's Personal Finance Channel will also offer Gomez.com's Internet broker and banker Scorecards. "It is our hope that armed with this valuable information our members will make smarter decisions about which online financial service is best suited to their specific needs," said Rob Shenk, director of AOL's Personal Finance Channel. "Without objective resources, like those on Gomez.com, the current landscape, crowded with a myriad of choices, can be daunting to many who are eager to begin in the world of online banking and trading." The Gomez.com Broker Scorecards are a unique and elaborate ranking system based on Gomez's proprietary research, which evaluates and compares more than 70 online brokers based on more than 140 criteria including on-site resources, ease of use, customer confidence, relationship services and overall cost. The Gomez.com banking Scorecard ranks more than 50 banks offering a broad array of online services based on a set of over 140 criteria. Gomez.com is a division of Gomez Advisors Inc., a leading research advisory firm specializing in objective e-commerce research and analysis. Additionally, the AOL Gomez.com site offers AOL members additional news, editorial and tools to help consumers make informed e-commerce decisions online. For example, AOL members may learn which online broker or bank has the lowest costs, what company's product is easiest to use and compare costs before conducting a critical transaction online. "AOL's Personal Finance Channel is the most popular Personal Finance destination in cyberspace, and we are pleased that we will be able to offer our e-commerce rating services to AOL's millions of members. We believe that AOL's Personal Finance Channel is the perfect place for us to showcase our industry expertise, provide valuable information and analysis to the online mass market," said Julio Gomez, chairman and CEO of Gomez Advisors Inc. About Online Personal Finance Analysis Gomez Advisors predicts that by 2001, the number of online trading accounts will swell to 18 million, over 2.5 times more than 7.1 million at year end 1998. About Gomez Advisors Inc. Gomez.com is the recognized online leader in providing consumer and business-based e-commerce research, tools and analysis to empower consumers to make informed online purchasing decisions. The Gomez.com site has grown into a premier online hub for both consumers and businesses to evaluate online service and product providers through nationally recognized Internet Scorecards that rank the performance and quality of the online service offerings for selected industries including brokerage firms, banks, travel agents, autos, auctions and booksellers. Gomez Advisors also features GomezPro, a subscriber-based e-commerce intelligence platform. GomezPro features foremost industry experts offering detailed, proprietary research and analysis of e-commerce trends, the current competitive environment coupled with detailed consumer behavior and real-time data tools to enable businesses to better attract and retain Internet consumers. The Gomez website at www.gomez.com provides e-commerce industry news and analysis and Internet Scorecards tracking a variety of industries including banks, brokerages, travel, auctions, autos and booksellers. The Internet Broker Scorecard is also available and can be accessed on AOL through the AOL Keyword(TM) search "GOMEZ". NOTE TO EDITORS: Gomez.com, Gomez Advisors, Scorecard, and GomezPro are registered trademarks of Gomez Advisors Inc. All other products and brand names are trademarks or registered trademarks of their respective owners. Gomez AOL site, Banker and Broker Scorecard screen grabs are available upon request. --30--LES/la* KWP/la CONTACT: Gomez Advisors Inc. Karen Lechner, 978/287-0095 Klechner@gomez.com or Leavitt/Bell Group Linda Leavitt Bell or Susan Whyte Simon, 626/564-9500, ext. 21/24 lbell@lbgcomm.com