To: richieg who wrote (88 ) 7/6/1999 1:35:00 PM From: Stephen O Respond to of 90
CSU CN: Eddie Bauer Moves To Ernex (tm) Loyalty Solution 7/6/99 0:9 99/07/06 Market News Publishing Inc. No: 000034 CSI CREDIT SYSTEMS INTERNATIONAL INC ("CSU-V;CDRFF-L") - Eddie Bauer Moves To Ernex (tm) Loyalty Solution Installing 201 Terminals in 38 stores across Canada--Each terminal will offer the ERNEX Real-Time Points program- CSI Credit Systems International Inc. ("CSI") announces that they will launch their ERNEX real-time electronic marketing program at 38 Eddie Bauer stores across Canada this summer. Eddie Bauer, one of Canada's premier clothing retailers has chosen CSI to operate their loyalty program - the Eddie Bauer Rewards program. CSI will replace the existing static point collection system that requires the mailing of gift certificates to complete the customer reward loop. In its place, Eddie Bauer will use CSI's ERNEX Real-Time points program. This system will save Eddie Bauer the expense associated with direct mail as fulfilment is done at the cash register, in real time. Two hundred and one (201) GT-100 terminals will be installed in all 38 Eddie Bauer stores across Canada. All GT-100 terminals will support marketing transactions to the ERNEX host and debit card transactions to the Bank of Nova Scotia. ERNEX will track cardholder point levels and automatically issue customer specific messages and reward certificates when customers reach pre-assigned point levels. "ERNEX offers Eddie Bauer a cost-effective and simple means to capture important purchase information and to reward our Eddie Bauer Reward Club members immediately, and at the point of sale," says Bill Michel, SVP, Marketing at Eddie Bauer. "In addition, CSI and its ERNEX electronic marketing programs have proven to be extremely flexible allowing us to be able to create our program the way we want it." "CSI has again proven that the real-time capability of ERNEX is the right solution in the fast paced retail market." stated James Christensen, President & CEO of CSI. "Loyalty marketing means recognizing and rewarding your best customers immediately - not four weeks later. With ERNEX, Eddie Bauer will now know when their best customers are standing in front of them." CSI Credit Systems International Inc. is a transaction information company specializing in business-to-customer transactions. CSI offers retail businesses the opportunity to market products and services on a customer specific basis through a comprehensive and fully integrated network of customer information gathering software and hardware. CSI Credit Systems International Inc. will shortly change its name to ERNEX Marketing Technologies Inc. TEL: (604) 415-1517 J. Caren Holtby, Corporate Communications EMAIL: caren.holtby@ernexinc.com INET : www.ernexinc.com ____________