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Non-Tech : Starbucks (SBUX) -- Ignore unavailable to you. Want to Upgrade?

To: Paul K who wrote (720)	6/17/1999 4:22:00 PM
From: Paul K	Respond to of 1506

Joe Debuts at Starbucks Retail Locations and Online; New Cultural Magazine Inspired by the Coffeehouse Tradition Business Wire - June 16, 1999 12:06 NEW YORK--(BUSINESS WIRE)--June 16, 1999--Joe, a magazine inspired by the coffeehouse tradition of conversation, community and culture, goes on sale today exclusively in Starbucks stores across North America. Excerpts are also available for viewing online at www.joemag.com. Joe, which marks Starbucks debut in the publishing world, is produced under a joint agreement between Starbucks Coffee Company (Nasdaq:SBUX) and Time Inc. Custom Publishing. "General interest magazines -- the magazines of ideas and writing -- can get lost in a world of wildly cluttered newsstands and niche titles," says Joe Managing Editor Scott Mowbray. "But Starbucks presents a tremendous opportunity for Joe. Starbucks customers are interested and curious and a perfect audience for a magazine that explores the important, the beautiful, the funny and the provocative." The Joe editorial team is dedicated to publishing great writing about anything covered by the magazine's tagline: Life is interesting. Discuss. Showing its ambition, much of the premiere issue of Joe takes an unusual, edgy, many-angled look at a fundamental issue in human relationships: trust. To create a playful relationship with readers, two distinct versions of the cover were created for this launch issue. Bringing the idea of trust to life, the two covers depict a man and a woman talking to one another in a setting evoking the 1940s, but using 90s cellular phone technology. In addition to the print magazine, beginning today, customers can visit www.joemag.com where they can view excerpts of the magazine content or hear authors and poets read their work. The launch of joemag.com is a piece of Starbucks emerging Internet strategy. "Our partnership with Time Inc. to create Joe magazine and joemag.com is another step toward converging print, the Internet and our retail stores into a seamless experience for our customers," says Howard Schultz, chairman and ceo of Starbucks Coffee Company. "It is our wish that Joe magazine and joemag.com create conversation in the tradition of great coffeehouses." The Joe team operates under guidelines that make it editorially independent. That principle -- and the appeal of the Starbucks audience -- made the magazine immensely attractive to the very best writers, photographers, poets and illustrators. For instance, in Welcome to the Electronic Coffin, Douglas Coupland offers a humorous look at life in an office cubicle; two writers, Abraham Verghese and Andrew Solomon, meet for the first time to discuss the idea of trust in The Conversation; and photographer Geof Kern explores trust in human interaction in a photo essay titled Trust Me. "Once we put the word out to top agents and writers, ideas and manuscripts flowed in," says Executive Editor Steven Henry Madoff. "Meanwhile, we also focused on finding new talent, which we have determined is part of Joe's mandate. The result is completely different from any other magazine: original, yet also warm and conversational." Adds Creative Director Lloyd Ziff: "Joe offers artists a new place to do great work while reaching an audience that is new for some of these artists. For the first issue, we had far more interest from artists and photographers than we had space for their work." Beginning today, the first issue of Joe will be exclusively available in the more than 1,800 Starbucks retail stores across North America. Selected excerpts from Joe will be available on the web at www.joemag.com. A second issue of Joe is scheduled for September of this year, with a third coming out in November. Each issue will embrace a provocative topic, such as trust, that is observed through various literary, photographic and illustrated perspectives. "The staff assembled for Joe has been excited by the opportunity to reach a very unique and desirable audience with a wide variety of interests, and by having exclusive distribution in the dynamic Starbucks environment," said David L. Long, president of media sales and marketing at Time Inc. "The advertising community also has quickly embraced the magazine. And we could not be more delighted with the quality of premium advertisers which Joe has attracted." Starbucks Coffee Company is the leading retailer, roaster and brand of specialty coffee in the world. In addition to its retail locations in North America, the United Kingdom, the Pacific Rim, and the Middle East, Starbucks sells whole bean coffees through its specialty sales group, direct response business, supermarkets and online at www.starbucks.com. Additionally, Starbucks produces and sells bottled Frappuccino(R) coffee drink and a line of premium ice creams through its joint venture partnerships, and offers a line of innovative premium teas produced by its wholly owned subsidiary, Tazo Tea Company. Time Inc. is one of the world's leading magazine and book publishers. It publishes more than 36 magazines worldwide, including Time, Life, Fortune, Sports Illustrated, People, Money, Entertainment Weekly, and In Style. Time Inc. is also a leading direct marketer of books, music and video, and a provider of content for the Internet. Time Inc. is a wholly owned subsidiary of Time Warner Inc., the world's leading media and entertainment company.

To: Paul K who wrote (720)	6/17/1999 4:39:00 PM
From: Paul K	Respond to of 1506

I think this will be a GREAT relationship SBUX+Oxygen...check out the sites listed at bottom... (Side note: Paul Allen just bought $100 Mill minority interest in Oxygen Media news.com; "Oxygen Media and Starbucks Enter Into Strategic Alliance; Alliance to Include Creation of Content, Cross-Promotion, Marketing and E-commerce" Business Wire - June 17, 1999 07:16 NEW YORK and SEATTLE--(BUSINESS WIRE)--June 17, 1999--Oxygen Media, the media company that is developing a brand for women on the Internet and cable television, and Starbucks Coffee Company (Nasdaq:SBUX), the world's leading retailer, roaster and brand of specialty coffee, today announced they have entered into a strategic alliance. The announcement was made by Geraldine Laybourne, Oxygen's chairman and ceo, and Howard Schultz, chairman and ceo of Starbucks. "We couldn't be more thrilled to be working with Howard Schultz and Starbucks," said Geraldine Laybourne. "Howard has built a powerhouse brand from scratch. Today, Starbucks is an 'offline' retailer with the brand values we want to offer the Oxygen audience -- quality, availability, value." Laybourne added that the relationship with Starbucks is an important ingredient in Oxygen Media's strategy to partner with world-class retailers and marketers who offer a wide range of quality products and services. Starbucks and Oxygen will be working closely to develop an in-depth operating relationship that enhances both organizations' strategies on the Internet and beyond. "Our alliance with Oxygen Media is one of the early events of our exciting Internet strategy," said Howard Schultz, Starbucks chairman and ceo. "It gives us the opportunity to lower the cost of customer acquisition by fully leveraging the convergence that is now occurring within the Internet, cable and other media channels. We have 10 million customers who visit our locations weekly, and with 70 percent of these customers already on-line, we have an extremely loyal and Internet-savvy customer base." Schultz said that through Starbucks alliance with Oxygen, as well as other relationships the company will be announcing in the future, "We'll be able to provide a seamless consumer experience through our retail stores, cable and the Internet." The alliance is expected to feature commerce on Oxygen's network of sites - offering Starbucks products and services - as well as related content and community created by Oxygen and Starbucks, mutual promotion of Internet sites, and Oxygen's in-store promotion at Starbucks retail locations nationwide. Teaming up with Laybourne, who is one of the leading brand builders of today, along with the equity investment Starbucks made in Talk City, "We are building powerful strategic alliances to become a major destination on the Internet," Schultz said. He continued, "We believe that Oxygen is uniquely positioned to deliver superior and exciting programming to augment our expanded customer offerings. Oxygen will play a large role in our plan to orchestrate a true convergence of commerce, content and community in the Internet space." About Starbucks Coffee Company Starbucks Coffee Company is the leading retailer, roaster and brand of specialty coffee in the world. In addition to its retail locations in North America, the United Kingdom, the Pacific Rim, and the Middle East, Starbucks sells whole bean coffees through its specialty sales group, direct response business, supermarkets and online at www.starbucks.com. Additionally, Starbucks produces and sells bottled Frappuccino(R) coffee drink and a line of premium ice creams through its joint venture partnerships and offers a line of innovative premium teas produced by its wholly owned subsidiary, Tazo Tea Company. About Oxygen Oxygen was founded last year by Geraldine Laybourne to create a media brand that superserves modern women by combining the best qualities of the Internet and television. Since its inception, Oxygen has acquired and developed several online sites, entered into a multi-year anchor tenancy, programming and promotional partnership with America Online, and partnered with Marcy Carsey, Tom Werner, Caryn Mandabach and Oprah Winfrey to develop and launch a new cable network. Programmed by the principals of Carsey-Werner-Mandabach, the Oxygen cable network will be integrated with Oxygen's existing popular and growing online sites -- Thrive (http://www.thriveonline.com ; Keyword: thrive), Moms Online (http://www.momsonline.com ; Keyword: moms online) and Electra (http://www.electra.com ; Keyword: electra) -- and its new sites, Ka-Ching (http://www.ka-ching.com ; Keyword: kaching) and thelab (http://www.oxygen.com ; Keyword: oxygen). Oprah Online (http://www.oprah.com ; Keyword: Oprah), one of the most popular websites of all, will join Oxygen in August 1999. Oxygen also hosts regular live chats -- called "O2 Live" -- with prominent women in a wide variety of fields.

To: Paul K who wrote (720)	6/17/1999 4:49:00 PM
From: Paul K	Respond to of 1506

"Starbucks international drive on track" And more from the Hambrecht & Quist confab By Darren Chervitz, CBS MarketWatch Last Update: 4:24 PM ET Jun 17, 1999 Starbucks (SBUX: news, msgs) Chief Financial Officer Michael Casey said the company is adding a store a week in Japan, with 40 of the 58 current stores generating $1 million in annual volume, compared to the $750,000 average of North American sites. Casey told the Hambrecht & Quist Branded Consumer Conference in Napa, Calif., on Thursday that 500 stores in the Pacific Rim by the year 2003, as well as 500 Starbucks in Europe. But Starbucks "will be disappointed" if the numbers aren't even higher than that, he noted. This year Starbucks is targeting earnings per share of 60-62 cents, same-store sales growth in the mid single digits, and an operating margin above 10 percent. The company's new revamped Net strategy will be launched in "the very near future," said Casey. He also said the company is in discussions with Kraft to bring its Tazo teas into supermarkets. Starbucks also announced Thursday that the company is taking a stake in a women's cable-net operation called Oxygen Media from: cbs.marketwatch.com ---------------- "Starbucks' Internet strategy heats up" By Frank Barnako, CBS MarketWatch Last Update: 3:23 PM ET Jun 17, 1999 Starbucks Coffee Co. (SBUX: news, msgs) said Thursday it's partnered with a women's media company and launched a magazine as part of a "convergence" strategy. "Our alliance with Oxygen Media is one of the early events of our exciting Internet strategy," said Howard Schultz, Starbucks chairman and chief executive. "It gives us the opportunity to lower the cost of customer acquisition by fully leveraging the convergence that is now occurring within the Internet, cable and other media channels. We have 10 million customers who visit our locations weekly, and with 70 percent of these customers already online, we have an extremely loyal and Internet-savvy customer base." Oxygen was founded last year by Geraldine Laybourne to create a media brand for women. The companies said their alliance is expected to feature Starbucks products and services on Oxygen's network of sites Oxygen.com as well as co-created content and community. In part, the content will include a new magazine Starbucks is distributing in its stores and online, Joe. "Our partnership with Time Inc. to create Joe magazine and joemag.com is another step toward converging print, the Internet and our retail stores into a seamless experience for our customers," Schultz said. from: cbs.marketwatch.com