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Technology Stocks : InfoSpace (INSP): Where GNET went! -- Ignore unavailable to you. Want to Upgrade?

To: HeatherN who wrote (7502)	6/17/1999 7:43:00 PM
From: WallStreetTips	Read Replies (1) \| Respond to of 28311

GNET > Explosive Growth > 92 Million Internet Users in USA and Canada This article found at >> icyspicy.com Internet users in U.S., Canada top 92 million By TED BRIDIS WASHINGTON (June 17, 1999 5:58 p.m. EDT nandotimes.com) - The number of people over 16 in the United States and Canada using the Internet has climbed to 92 million, with almost as many women as men online, according to a new survey released Thursday. The study by Nielsen Media Research and CommerceNet also shows dramatic increases in the number of women who made at least a single purchase using the Internet, rising 80 percent over nine months ago. "Certainly the types of products you can purchase online are so much more diverse than in years past, said Jerome Samson, one of the study's coordinators. "The only thing you could purchase online were hardware, software, things that mainly appealed to a male audience." The most popular items for women to buy on the Web were books, CDs and videos with 9.6 million purchases of those items. But in a twist, the number of women buying computers over the Internet climbed fastest at 160 percent to 1.3 million during the past nine months. Men also bought mostly books, CDs and videos but also bought far more computers - 4.1 million - than women. Among both men and women, online purchases of software remained flat. "Nearly half of North America uses the Internet," said Mark Resch, executive vice president at CommerceNet. "We use it to communicate, to learn, to shop and to buy. It is as integral a part of our lives as the telephone." The survey, based on interviews with more than 7,200 people in North America, said 54 percent of people on the Internet are men - although men still represent a slightly higher proportion, 62 percent, of all online buyers. The study distinguished online buyers from online shoppers, who merely research and compare prices and features among products and services, even if they don't ultimately make a purchase. It said that among shoppers, men most typically look at information about cars and car parts while women most often look for details about clothing and books. The same study last August showed 79 million people over 16 on the Internet in North America - with 43 percent of them women. The study in September 1997 counted 58 million, also with 43 percent women. But last year's study also showed that more than 71 percent of Internet purchasers were men. The latest study also said 72 million people use the Internet from home, while 46 million use it from work and 28 million from school. The rest use it from other locations, such as a library or a friend's home. Nielsen and CommerceNet said the results of its latest study were statistically representative of North America's population of 225 million people over the age 16.