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Strategies & Market Trends : Cents and Sensibility - Kimberly and Friends' Consortium -- Ignore unavailable to you. Want to Upgrade?

To: L Biewer who wrote (8723)	6/18/1999 8:41:00 AM
From: Ga Bard	Read Replies (1) \| Respond to of 108040

Look close ... COMX news ... Comtrex Signs Canadian Distribution Agreement with Sweda Canada MOORESTOWN, N.J., June 18 /PRNewswire/ -- Comtrex Systems Corporation (Nasdaq: COMX - news) and Sweda Canada Inc. of Brampton, Canada, today announced plans for Sweda to represent Comtrex foodservice technology solutions throughout Canada. The agreement is scheduled to be executed today, during dedication ceremonies for the new Corporate Head Offices of Sweda. The agreement will allow Sweda to distribute and support various Comtrex solutions as an integrated, Sweda-branded product line. Sweda plans to market the product line as the Sweda FareWare(TM) line of foodservice solutions which will primarily be sold through Sweda's national dealer network. The new line is expected to significantly enhance Sweda's solution portfolio and market position within the foodservice industry. Cliff Jones, President of Sweda Canada Inc., sees the arrangement with Comtrex as extremely positive for both Sweda and Comtrex. ''Our goal, in broadening our hospitality product line, was to introduce a complementary Open Systems Architecture solution at an affordable price point to the Canadian hospitality market,'' said Jones. ''The combination of the Comtrex PCS/5000 software system and the iTP Integrated Touch Entry POS terminals will allow us to greatly expand the markets which we address, through all of our distribution channels.'' The product's expandability and ease of support, along with the fact that it addresses the needs of both Quick-Service (QS) and Table-Service (TS) customers were the determining factors in Sweda's selection process. ''We believe that Sweda will become a key contributor to the sales expansion of our product line in North America, by providing both sales and technical support to resellers throughout Canada,'' said Jeff Rice, President and CEO of Comtrex. ''Comtrex and Sweda share a long term commitment not only to a product concept for the foodservice market, but to a fundamental customer service and support philosophy. We expect this association to prove extremely valuable to both companies in the years ahead. We look forward to working closely with Sweda as we jointly seek to expand our share of the hospitality market in Canada.'' Sweda Canada Inc. is a service provider, systems integrator and independent software vendor focused exclusively on Retail solutions, primarily for the Hospitality, Grocery and Specialty industries. Established in Canada in 1957, Sweda Canada Inc. has been providing systems, services and support to customers nationwide for more than 40 years. Worldwide, Sweda has been providing innovative retail solutions to the global market since 1936. For more information, visit Sweda's website at sweda.com. Comtrex Systems Corporation is a software developer, systems integrator and manufacturer of point-of-sale (POS) electronic information systems for the restaurant and quickservice food industry. For additional information, visit the Comtrex website at comtrex.com. Comtrex stock is traded through Nasdaq, under the symbol COMX. Some of the statements contained herein, not based on historic facts, may be deemed to contain forward looking statements with respect to events, the occurrence of which involve risks and uncertainties, including, without limitation, product demand and market acceptance; adverse economic factors; and the impact of competitive products. Other risks are indicated in the Company's Report on Form 10-KSB and other filings with the Securities and Exchange Commission. Comtrex assumes no obligation to update or supplement forward looking statements that become untrue due to subsequent events.