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Non-Tech : The New Iomega '2000' Discussion Group -- Ignore unavailable to you. Want to Upgrade?


To: John Solder who wrote (771)6/18/1999 11:08:00 AM
From: Rocky Reid  Read Replies (2) | Respond to of 5023
 
>>This is the second quarter in a row that she indicated "Huge" sales and backorders,<<

One can give Bateh the benfit of a doubt when it comes to unit sales. But unit sales mean squat.

What matter are the margins, and Iomega's margins suck. They lose money on their most important product, the OEM Zip100. The margins on Zip disk sales are decreasing rapidly with price cuts, and Fuji's cut of each disk is unknown. Iomega can only keep up unit sales by cutting prices, and the margin area between where Iomega sells Zip disks, and Fuji's cut of each disk, grows closer every day. Fuji could be charging Iomega $2 for each Zip disk, for all we know.

*Bateh's backorder sales numbers for PCMCIA Flop suck, if you do the math. But one can glean only rough revenue numbers from this. Once again, margins are unknown, but bear in mind that Iomega could be selling it for a loss just to try and get them out the door and established.