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Strategies & Market Trends : Rande Is . . . HOME -- Ignore unavailable to you. Want to Upgrade?

To: Trumptown who wrote (8399)	6/18/1999 11:03:00 AM
From: Rande Is	Respond to of 57584

The thing to keep in mind with set-top box makers is that they are NOT sold over the retail market. . . so not everyone can make money making them. . . they are sold thru cable TV companies. . .like TCI, Comcast, MediaOne, Cox, etc. So the set-top box makers we want to lean toward are those that already have deals with the major cable providers and their parents. You would be surprised how many people will be buying set-top box makers thinking that they will see them in Best Buy alongside E-Machines. And while there may be a few. . .it is like the set-top cable box is now. . . you can buy one. . .but retail sales only accounts for perhaps 2 percent of units sold. . whereas marketing them to established cable customers. . .whether they are sold or rented. . . makes up the 90+ percentage. So the biggest part of our DD should be in the deals that the set-top box makers have cut. Rande Is