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To: stockman_scott who wrote (1243)	6/20/1999 1:36:00 AM
From: puborectalis	Read Replies (1) \| Respond to of 2908

Competition??........Calico Trying To Make eSales More Personal Filed at 7:35 p.m. EDT By Richard Karpinski for InternetWeek, CMPnet Calico Software, which provides configuration software to some leading e-commerce sites, this week is debuting a more personalized version of its eSales Suite. Calico's new Loyalty Server enables collecting and using user-profile data to facilitate complex Web sales. The vendor is also beefing up the performance of its existing modules, and improving integration via a new software development kit and prepackaged application integrators, initially for Oracle's Order Entry software. The new features "ensure that customers buy 'first and often' by making it a personalized buying experience," said Matt DiMaria, Calico vice president of marketing. The Loyalty Server gives marketers and Webmasters tools to tag content for personalized delivery and provides customized content and configuration per user profiles. The Loyalty Server's profiling capabilities can be leveraged across the eSales Suite's existing modules as well, includingInfoGuide, which provides in-context marketing and product configuration data; Con-figurator, which handles the product configuration; and Quote, a Java application that delivers quotes for the selected configurations. Those modules support XML to prepare, for instance, for industry-standard product vocabularies that will fuel the delivery of complex products via the Web, said DiMaria. Analysts said configurators such as those from Calico, as well as Trilogy, FirePond, and Selectica, are becoming more mainstream. Forrester Research analyst Harley Manning said eSales' enhancements make the platform more accessible to a broader array of sites. "That's important because configurators are about as complex a tool as you'll find on an e-commerce site," he said. (c) 1999 CMP Media Inc.