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Technology Stocks : America On-Line (AOL) -- Ignore unavailable to you. Want to Upgrade?


To: dorsilfin who wrote (23141)6/18/1999 8:27:00 PM
From: puborectalis  Read Replies (2) | Respond to of 41369
 
Just released....America Online May Unveil Free Service in Europe to Counter Rivals'
Gains
By Aimee Picchi

America Online May Soon Unveil Free Internet Service in Europe

Dulles, Virginia, June 18 (Bloomberg) -- America Online
Inc., the largest online service, said it may introduce free
Internet access in Europe to combat Internet service providers
that are giving it away and threatening AOL's subscriber growth.

One AOL rival, Dixons Group Plc Freeserve Internet service,
took only three months since it started in September to steal the
No. 1 ISP title from AOL in the United Kingdom by offering free
Internet access. AOL will offer a free online service in Europe
if the free ISP market continues to be a sustainable business
model, AOL spokeswoman Ann Brackbill said.

America Online could use its recently acquired Netscape
brand to offer a bare-bones Internet service or add an online
connection to its ICQ free instant messaging service, which is
popular in Europe, analysts said. Free Internet access works in
Europe because phone companies share revenue from per-minute
charges with the ISP. Consumers in the U.K. end up paying the
phone company for their monthly per-minute Internet use, while
users in the U.S. pay a flat monthly fee to online services.
''AOL will come out with an offering to counter (Freeserve).
They'll do a free offering,'' said William Blair analyst Abhishek
Gami, who rates AOL a long-term ''buy.''

Because of Freeserve and other free online services, AOL
will report lower-than expected international subscriber growth
for its fiscal fourth-quarter, analysts said.

Many analysts had expected AOL to add 150,000 to 300,000
European subscribers in the current quarter. The company is more
likely to add only 50,000 to 75,000 because of the free ISP
offers in Europe, said Dan Chung, an analyst at Fred Alger
Management, which owns AOL shares.

In Europe, a local phone company retains between 33 percent
to 60 percent of the per-minute charge, with the remainder going
to the network operator. That revenue can then be shared with the
Internet service provider.

America Online has about 2.1 million international
subscribers, Gami said. Dulles, Virginia-based AOL has more than
17 million subscribers worldwide.

AOL shares rose 1 5/16 to 112.