To: The Atheist who wrote (5096 ) 6/18/1999 9:56:00 PM From: Eqmx Read Replies (2) | Respond to of 13157
Relax, Here is some news already set for Monday:multichannel.com <<<<<<<<<<<<<Advertising/Marketing for June 21, 1999 Los Angeles -- Adlink, the Los Angeles interconnect, has signed Ford Motor Co.'s Lincoln-Mercury division and Taco Bell Corp. as sponsors of Comedy Central's first annual "L.A. Stand-Up Competition," scheduled for mid-August. Adlink will generate more than $1 million in ad sales for the promotion, which will begin with Comedy choosing 50 semifinalists from videotape submissions by comedians. Five finalists will compete in a Hollywood event for the top prize -- a Mercury Cougar, $3,000 and an appearance on Comedy's Premium Blend show. Bethpage, N.Y. -- MuchMusic USA and The Wiz have teamed up on a promotion that will run through July 11 in the New York area. Customers who test any Aiwa Co. Ltd. compact disc system or player in one of The Wiz's 39 stores will get a free custom-compilation CD co-produced by the network and BMG Entertainment. The tie-in between the network, which is part of Rainbow Media Holdings Inc., and the retail chain, which is owned by Rainbow parent Cablevision Systems Corp., represents a synergy that the companies plan to continue with other compilations, a spokesman said. Chicago -- Romance Classics announced at the National Show here last week that it is forming an alliance with an Internet travel site, 1travel.com, whereby its viewers will be able to buy discounted airline tickets and make hotel reservations. As part of this partnership, Romance will offer travel-themed movies on Thursdays, starting with Italian-themed films in August, such as Rome Adventure, Three Coins in a Fountain and Roman Holiday, a spokesman said. Chicago -- ACTV Inc. and General Instrument Corp. announced at the National Show here last week that they're developing a system for addressable advertising via digital cable, broadcast and satellite television. This system will combine GI's set-top boxes with ACTV's proprietary "Individualized Advertising" software. ACTV has begun talks with advertisers such as American Home Products Corp. and with ad agencies such as BBDO Worldwide, Grey Advertising, McCann-Erickson WorldGroup, Saatchi & Saatchi and Young & Rubicam Inc./The Media Edge. Atlanta -- Turner Network Sales is seeking operators' "TBS Superstation Top Performer" success stories about inserting on TBS, with the criteria based on "the three Ps: packaging, price and promotion." Turner set an Aug. 2 deadline, and it said the top prize for the winning entry will be a James Bond-style weekend. On the marketing side, TBS has also produced a high-definition promotional spot for its original movies, and it will support The Chimp Channel in various media, including United Artists Theatres, Best Buy and Circuit City Stores Inc. stores, print (including DC Comics), outdoor, online and on-air spots featuring Charlton Heston's voice-over. Irvine, Calif. -- Access Television Network said its new "e-Quote" system is designed to enable cable operators to sell their remnant commercial time more quickly. It involves operators e-mailing the www.accesstv.net Web site with information on their available inventory; Access then responds with bids on those avails. Access president Bill Bernard claimed that his company has sold $70 million in remnant time for cable systems in the past five years.>>>>>>>>>>>>