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Technology Stocks : IATV-ACTV Digital Convergence Software-HyperTV -- Ignore unavailable to you. Want to Upgrade?


To: The Atheist who wrote (5096)6/18/1999 9:56:00 PM
From: Eqmx  Read Replies (2) | Respond to of 13157
 
Relax,

Here is some news already set for Monday:

multichannel.com

<<<<<<<<<<<<<Advertising/Marketing for June 21, 1999

Los Angeles -- Adlink, the Los Angeles interconnect, has signed Ford Motor Co.'s Lincoln-Mercury division and Taco Bell Corp. as sponsors of Comedy Central's first annual "L.A. Stand-Up Competition," scheduled for mid-August.

Adlink will generate more than $1 million in ad sales for the promotion, which will begin with Comedy choosing 50 semifinalists from videotape submissions by comedians.

Five finalists will compete in a Hollywood event for the top prize -- a Mercury Cougar, $3,000 and an appearance on Comedy's Premium Blend show.

Bethpage, N.Y. -- MuchMusic USA and The Wiz have teamed up on a promotion that will run through July 11 in the New York area. Customers who test any Aiwa Co. Ltd. compact disc system or player in one of The Wiz's 39 stores will get a free custom-compilation CD co-produced by the network and BMG Entertainment.

The tie-in between the network, which is part of Rainbow Media Holdings Inc., and the retail chain, which is owned by Rainbow parent Cablevision Systems Corp., represents a synergy that the companies plan to continue with other compilations, a spokesman said.

Chicago -- Romance Classics announced at the National Show here last week that it is forming an alliance with an Internet travel site, 1travel.com, whereby its viewers will be able to buy discounted airline tickets and make hotel reservations.

As part of this partnership, Romance will offer travel-themed movies on Thursdays, starting with Italian-themed films in August, such as Rome Adventure, Three Coins in a Fountain and Roman Holiday, a spokesman said.

Chicago -- ACTV Inc. and General Instrument Corp. announced at the National Show here last week that they're developing a system for addressable advertising via digital cable, broadcast and satellite television. This system will combine GI's set-top boxes with ACTV's proprietary "Individualized Advertising" software.

ACTV has begun talks with advertisers such as American Home Products Corp. and with ad agencies such as BBDO Worldwide, Grey Advertising, McCann-Erickson WorldGroup, Saatchi & Saatchi and Young & Rubicam Inc./The Media Edge.

Atlanta -- Turner Network Sales is seeking operators' "TBS Superstation Top Performer" success stories about inserting on TBS, with the criteria based on "the three Ps: packaging, price and promotion." Turner set an Aug. 2 deadline, and it said the top prize for the winning entry will be a James Bond-style weekend.

On the marketing side, TBS has also produced a high-definition promotional spot for its original movies, and it will support The Chimp Channel in various media, including United Artists Theatres, Best Buy and Circuit City Stores Inc. stores, print (including DC Comics), outdoor, online and on-air spots featuring Charlton Heston's voice-over.

Irvine, Calif. -- Access Television Network said its new "e-Quote" system is designed to enable cable operators to sell their remnant commercial time more quickly. It involves operators e-mailing the www.accesstv.net Web site with information on their available inventory; Access then responds with bids on those avails.

Access president Bill Bernard claimed that his company has sold $70 million in remnant time for cable systems in the past five years.>>>>>>>>>>>>




To: The Atheist who wrote (5096)6/19/1999 2:51:00 AM
From: ed doell  Respond to of 13157
 
Have a good trip... I know we'll all miss your thoughts and input while you are gone...

Ed



To: The Atheist who wrote (5096)6/19/1999 6:46:00 AM
From: Steve Hausser  Read Replies (4) | Respond to of 13157
 
I'll be spending the better part of the next month or so at my home at the shore. I will be computerless which will be downright healthy for me after this week.

I believe that the company's fundamental are as strong as ever. Yes, there has been damage with the company's relationship with their investor's and rightfully so. Having said that, with the advent of the commercialization of HyperTV Networks as well as the whole digital dream getting closer and closer to reality, any investor's that choose to bail will be replaced by new ones. To new money this company will seem like an undiscovered jewel as well it should. To them a 4th qtr rollout in Dallas will seem like tomorrow. All they will see are the biggest advertising agencies on the planet lined up and ready to throw a ton of cash our way.

When I was at the Liberty Media conference I asked John Malone when we could expect see a rollout of ACTV's products. He replied that it all depended on how fast they could get the boxes out there.

I just want to wish my best to EVERYONE on the board, especially all the "oldies". ACTV is going to be huge.