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Technology Stocks : IATV-ACTV Digital Convergence Software-HyperTV -- Ignore unavailable to you. Want to Upgrade?


To: art slott who wrote (5106)6/19/1999 1:17:00 PM
From: art slott  Read Replies (1) | Respond to of 13157
 
“The TiVo-Replay thing is scary,” Cronin said at the Cable '99 panel “It's 11 O'clock: Do You Know Where Your Target Is?” examining niche advertising and future technology. “It can change TV as we know it,” he emphasized.

Good for us. By creating advertising that viewers want to interact with(HyperTV, targeted ads, coupons, impulse buying) and strategically slip in during the show, marketers will welcome Actv's ability to do an end around Tivo type devices.

variety.com