To: TripleWitching who wrote (58 ) 6/20/1999 1:17:00 PM From: scouser Respond to of 87
The rumour turns out to be true..... 3-6 MONTH PRICE TARGET 9 A very exciting summer is about to begin for CHS. Several positive developments are on the way, which should send the stock higher. 1) Positive Publicity- On Monday, June 21st, Crain's New York Business will publish a profile of CHS. The profile will be very favorable. It will focus on their amazing turnaround, their future prospects, their undervalued stock price and the distinct possibility that a takeover may be in the works. This publication will be sent out to investors in major cities all around the U.S. and should greatly increase interest in the Company. (www.crainsny.com) 2) Advertising- Beginning soon, CHS will initiate a major advertising campaign to promote their new lines as well as their updated older lines. They will focus on a younger consumer, previously not targeted by the company. CHS has not previously used advertising to sell their clothes. With their new financial clout and aggressive growth strategy in place, now is the time to promote brand recognition. 3) Fall Sales- Soon Fall merchandise will hit the stores. For the Fall season, CHS will debut its new more casual lines as well as their updated Core lines. Buzz on the street has been very positive. Many new department stores are requesting CHS clothing. Increased sales and profits should generate lots of near term and long term excitement in the Company and the stock. 4) Earnings- CHS' fiscal year ends in two weeks. Look for the company to report earnings sooner than in past years in order to tout their success. Earnings should be .40 to .45 or higher. CHS is currently trading at $2.812. Considering the above developments, we reiterate our BUY rating on CHS and raise our 3 to 6 month price target to $9.