To: SI Brad who wrote (20 ) 6/21/1999 1:07:00 PM From: AJ Berger Read Replies (1) | Respond to of 72
Banner ads are needed to keep SI growing I for one welcome banner ads, and the revenue they will generate, as long as that money get's plowed back into making SI bigger and better than ever. The original no banner policy was made back in the naive days when this site was a 2 man operation first starting to charge membership fees. Now that SI has determined it needs an additional revenue streams to stay competative, I say, so be it. My only requests would be to limit the animated ads that slow down page reloading, and not have the ads interfer with third party software others have developed to view their thread postings. People here crying foul over "broken promises" and leaving SI over this issue, are just a bunch of cry babies who don't understand what's needed for web sites to survive the competition. As long as you continue to add value to this system, an alternative to banner ads would be premium annual memberships that would surpress the ads that normal paid lifetime members will have to see. This could be a bargin for frequent users. For instance, if you make $30 per thousend page hits, People may gladly pay, say $60 per year to avoid the banners. This compromise could keep frequent users annoyed by banners happy, and casual lifetime members would just have to live with the few banners that get in their way. I hope people reading this will chime in with their feelings over paying a modest annual fee to avoid the inevitable banners that are needed to keep SI alive and kicking! Another way SI could make such premium annual fee paying members happy would be to make all their thread stock quotes real time! real time pull quotes are pretty cheap now, and well worth the premium membership, and cost to SI in order to generate the additional revenue. Just think about it?! Maybe SI can negotiate special pricing with advertisers. Like premium members could get deep discounts on other content sites like thestreet.com or wsj.com. I think people would go for that in a big way!