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Non-Tech : E*Trade (NYSE:ET) -- Ignore unavailable to you. Want to Upgrade?


To: TechJustice who wrote (7263)6/21/1999 10:45:00 AM
From: Dalin  Respond to of 13953
 
E*Trade (NASDAQ:EGRP), AT&T in marketing pact

Reuters, Monday, June 21, 1999 at 09:15

PALO ALTO, Calif., June 21 (Reuters) - Online broker
E*Trade Group Inc. said on Monday it formed a marketing pact
with phone and cable giant AT&T Corp. (NYSE:T) to provide
investors who open new E*Trade accounts with six free months of
AT&T's Internet service.
Financial terms of the deal were not disclosed.
As part of a strategy to get more customers, E*Trade has
allied with a variety of companies in the online, travel and
hospitality and retail industries, to offer customized
incentives for opening an E*Trade account.
New individual investors with E*Trade accounts now would
receive "Yahoo! (NASDAQ:YHOO) Online Powered by AT&T WorldNet
Service." Consumers can open an E*TRADE account with a minimum
investment of $1,000.
"This alliance represents the next step in E*Trade's
partner marketing strategy, which we believe enables us to
reach discrete audiences with new and compelling offers," said
Jerry Gramaglia, chief marketing officer of E*TRADE.

Copyright 1999, Reuters News Service