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Biotech / Medical : Sepracor-Looks very promising -- Ignore unavailable to you. Want to Upgrade?


To: Don Miller who wrote (3327)6/21/1999 5:22:00 PM
From: Biomaven  Read Replies (2) | Respond to of 10280
 
I think this is actually kind of mixed news for SEPR. From the positive side, it is further validation of SEPR's approach; from the negative side it probably reduces the value of nora slightly as there will no longer be a "built-in" market for it (the people switching from Hismanal will all already be switched to something else by the time nora is approved).

J&J obviously wouldn't talk about safety concerns - no need to open themselves up to liability - so it was cast by them as a purely competitive decision. They certainly knew that Hismanal would die anyhow once nora was introduced, and so they made the decision to kill it now (prodded some by the FDA, I would guess).

This J&J decision lends credence to the view that their nora decision was simply part of a business strategy to get out of the antihistamine business, not a reflection on nora itself.

Peter