Tuesday June 22, 8:15 am Eastern Time
Company Press Release
SOURCE: Net Perceptions
Market Intelligence from Net Perceptions Takes
E-Business ROI to Next Level
Net Perceptions Teams with net.Genesis to Create Daily Market Intelligence Reports
MINNEAPOLIS, June 22 /PRNewswire/ -- Net Perceptions, the originator and preeminent supplier of realtime
personalization solutions, today announced a new service package for E-businesses: Market Intelligence from Net Perceptions.
It is the company's first ''people product'' -- a SWAT team of specialists dedicated to developing customized analysis and
reporting solutions that drive ROI by giving E-businesses a new level of insight into what's working and what's not.
''Market Intelligence from Net Perceptions enables web merchants to put the right product in front of the right customer at the
right time and price. Automating online operations with today's powerful E-business applications is just the first step in this
process,'' says Steve Larsen, VP Marketing and Business Development for Net Perceptions. ''The next step is to optimize
their effectiveness with timely, accurate, actionable market intelligence. Better information equals smarter decisions, and smarter
decisions equal a higher return on a company's original investment in E-business technology.''
Market Intelligence from Net Perceptions delivers customized analysis and reporting solutions that represent a breakthrough in
the ability of E-businesses to evaluate the performance of their Internet sales channels, Web marketing and publishing and other
E-business operations. Building on Net Perceptions' core capability to accurately and precisely predict what a customer will
want to buy or see, these new solutions close the loop on consumer interaction by providing marketers unprecedented insights
into consumer behavior on their sites. These insights can, in turn, be leveraged to enhance the quality of service at other
customer touchpoints business-wide.
''Market Intelligence from Net Perceptions enables organizations to measure, improve and accelerate their online business,''
said David George, vice president of strategic partnerships at net.Genesis Corp. ''Market Intelligence delivers on our vision to
empower net.Genesis partners with the ability to deliver innovative e-Business solutions leveraging net.Genesis.''
The Key to Maximizing E-Business ROI
Market Intelligence from Net Perceptions is a comprehensive service package built around the specialized expertise of Net
Perceptions people in the integration of industry-leading net.Genesis Web analysis and reporting tools with a wide range of
E-business applications. Using net.Genesis' net.Analysis and net.Instrument, Net Perceptions engineers develop market
intelligence solutions that capture E-business activity/performance data and provide marketers with a meaningful set of
customized, highly graphical daily reports and market analysis capabilities. The insight which these reports provide allow
marketers to make smarter decisions and maximize ROI.
For companies employing advanced realtime personalization solutions such as Net Perceptions for E-commerce, Market
Intelligence from Net Perceptions can deliver an even higher ROI. It isolates and quantifies the effectiveness of personalization
to give marketers actionable insights. For example, marketers can learn how often their site's personalization technology is being
engaged to make recommendations and which recommendations are being made to which customers. They also can
understand which customers are making purchases, how customers who receive personalized recommendations behave
differently from customers who don't, and what impact personalization is having on ''stickiness,'' frequency and
browser-to-buyer conversion ratios.
''Marketers now can know as much about their customers as their E-business software does -- and then act on that
knowledge,'' says Larsen. ''Market Intelligence from Net Perceptions delivers timely, accurate, actionable reporting and
analysis or market intelligence which marketers need to optimize their sites and offerings to better meet the needs of their
customers. Through our joint collaboration with net.Genesis, Net Perceptions is now able to help companies take their
E-business ROI to the next level.''
The Product of Two Industry Leaders
Market Intelligence from Net Perceptions was developed in collaboration with net.Genesis, creators of the industry's leading
Web analysis and reporting software tools. This new service leverages the specialized expertise of Net Perceptions people in
the integration of these tools with a wide range of E-business applications, including advanced realtime personalization solutions
such as Net Perceptions for E-commerce. Every Market Intelligence solution developed by Net Perceptions will be as unique
as each customer's way of doing business.
About Net Perceptions
Net Perceptions is the originator and preeminent supplier of realtime personalization solutions that enable businesses to market
to customers on a true one-to-one basis. Net Perceptions solutions increase new and repeat business by learning more about
each customer's individual needs, tastes and preferences with every interaction, then making increasingly personalized product
and service recommendations. Net Perceptions, based in Minneapolis, is a publicly held company (Nasdaq: NETP - news)
which operates additional offices in New York and San Francisco. The firm provides its personalization technology and
support to Internet retailers including: Art.com; Audio Book Club; Bertlesmann; Billboard TalentNet; CDnow; iVillage; Let's
Eat Out; and Ticketmaster Online. For more information about Net Perceptions products for E-commerce, call-centers and
other customer touchpoints that can benefit from realtime personalization technologies, visit netperceptions.com or
call 800-466-0711.
About net.Genesis
net.Genesis, recipient of UPSIDE Magazine's 1999 Hot Companies Award, is a leading provider of e-business intelligence
software and services that empower companies that market, sell and support products on the Web to understand, optimize and
accelerate their online business.
The company's flagship product, net.Analysis is widely acknowledged as the industry's most sophisticated Web site analysis
solution, offering unsurpassed analytical power, reporting, scalability and enterprise support. More than 250 market leaders use
net.Analysis to improve their online businesses. These include Aetna, Apple Computer, AT&T, Bell Atlantic, E*Trade, Fidelity
Investments, Fleet, Lucent Technologies, National Geographic and Xerox. Founded in 1994 and based in Cambridge,
Massachusetts, net.Genesis is a strategic partner with such industry leaders as IBM, Allaire, Oracle, Net Perceptions,
NetGravity, Netscape, Vignette, Sun Microsystems, Informix, VeriSign and ABC Interactive. More information is available at
netgen.com or at 617-577-9800.
Legal Notice Regarding Forward-Looking Statements
Except for the historical information contained herein, the matters discussed in this press release are forward-looking statements
that are subject to risks and uncertainties that could cause actual results to differ materially from those contained in or implied
by such statements. Such risks and uncertainties include, without limitation, those relating to: the size and rate of growth of the
online interactive marketing market; Net Perceptions' ability to develop, on a timely basis, improvements to or new releases of
its solutions and Net Perceptions' ability to successfully market and gain customer acceptance of its products and services (both
alone and on a bundled basis). Certain of these and other important risk factors are described in detail in the ''Risk Factors''
section of Net Perceptions' Registration Statement on Form S-1 (No. 333-71919) and certain other of the company's filings
with the Securities and Exchange Commission available online at sec.gov .
SOURCE: Net Perceptions
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