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To: Andrew N. Cothran who wrote (1219)6/22/1999 11:22:00 AM
From: Jim Willie CB  Read Replies (1) | Respond to of 15615
 
on price elasticity

interesting quote in last week's Barrons from Jim Crowe of Level3 Communications in a featured interview... long been curious as to perceived "elasticity" of longdistance (and other) telephone pricing... Crowe was talking about knocking ATT and its dinosaur buddies flat with upcoming significant price cuts

"WE SEE NO REASON WHY WE WON'T BE ABLE TO DROP OUR PRICES BY 50% OR MORE A YEAR, ONCE WE GET GOING. FOR EACH 1% DROP, DEMAND SHOULD JUMP BY 2.5% TO 3.5%. IT'S A SCENARIO THAT COULD YIELD HUGE INCREASES IN REVENUES, MARGINS, AND ULTIMATELY PROFITS."

so Crow believes elasticity is about 3 give/take... WOW!
ATT is toast, Armstrong is toast

/ jim