To: LANCE B who wrote (12691 ) 6/22/1999 2:45:00 PM From: Frederick Langford Read Replies (1) | Respond to of 13776
Lance, Monday June 21, 1:06 pm Eastern Time Company Press Release SOURCE: Famous Fixins, Inc. Famous Fixins, Inc. Signs a Deal with a TV & Internet Shopping Company NEW YORK, June 21 /PRNewswire/ -- Famous Fixins, Inc., (OTC Bulletin Board: FIXN - news), a leading manufacturer and distributor of celebrity and athlete food products, announced today it has signed a deal with ''Site2Shop.com'' (OTC Bulletin Board: EBUY - news), a TV and Internet Shopping Company. Site2Shop.com will produce and air a minimum of 20 half-hour shows called ''Site2Shop.com,'' where it will feature Famous Fixins products. The shows will reach a combined 50 million homes through a combination of any or all of the following: ABC affiliates, NBC affiliates, CBS affiliates, FOX affiliates, Independent affiliates and targeted cable networks. The shows is expected to air 3rd and 4th quarter of this year. Site2Shop will also promote all selected products in their own 30-second, direct response commercial and distribute it to an additional 50 million households through other targeted programs; additionally, products will be featured in full page, four color ads in targeted national publications as well as on Site2Shop's e-commerce site. ''In addition to our wide-spread supermarket presence, our products will now reach millions of consumers directly in their homes. Our cereal lines with such high-profile athletes such as Sammy Sosa and Cal Ripken, Jr. will make great holiday gifts. As our roster grows, we will offer a variety-pack consisting of 5 or 6 different collectable cereal boxes,'' stated Jason Bauer, President of Famous Fixins. Famous Fixins is a leading manufacturer and distributor of celebrity athlete food products. The Famous Fixins All-Star team currently includes Sammy Sosa (Chicago Cubs), Cal Ripken, Jr. (Baltimore Orioles), Jeff Bagwell, Craig Biggio, Ken Caminiti (Houston Astros), Alex ''A-Rod'' Rodriguez (Seattle Mariners), Barry Bonds (San Francisco Giants), Alonzo Mourning (Miami Heat) as well as screen stars Olympia Dukakis and Erik Estrada. Famous Fixins is headquartered at 250 W. 57th St., Suite 2501, New York, NY, 10107. The firm can also be contacted through its World Wide Web address: famousfixins.com . This press release may contain forward-looking statements made pursuant to the ''safe harbor'' provisions of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve risk and uncertainties, including, without limitation, development and introduction of new products, continued acceptance of the Company's products, product demand, competition and other risks and uncertainties detailed from time to time. Press Contact: Michael Simon B/W/R Public Relations 212-582-0700 SOURCE: Famous Fixins, Inc.