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To: Rene Madsen who wrote (10702)	6/23/1999 7:59:00 AM
From: Jenne	Respond to of 19700

PRODUCTOPIA EXPANDS SENIOR MANAGEMENT AFTER SECURING VENTURE FUNDING INDUSTRY VETERANS TO LEAD MARKETING, TECHNOLOGY AND EDITORIAL TEAMS PR NEWSWIRE - June 23, 1999 06:30 SAN FRANCISCO, Jun 23, 1999 /PRNewswire via COMTEX/ -- Productopia, an innovative Internet start-up that is becoming the 'go to' site for independent product reviews and buying advice, has added four talented innovators to its marketing, technology and editorial management teams. Fresh from a round of venture funding led by respected Internet investor CMGI's @Ventures group, Productopia is moving aggressively to cement its position as the most trusted online resource for consumers seeking unbiased product information in dozens of merchandise categories. Productopia's free, objective, and up-to-date product review editorial is being managed by Rik Myslewski, newly appointed vice president and editorial director. Mr. Myslewski joins Productopia after eight years at Ziff-Davis Publishing, where he most recently served as contributing editor with MacWorld Magazine and executive editor of MacUser Magazine, managing editorial for their news, reviews, features and buyer's guides. Also joining the editorial department at Productopia is associate editor Marguerite Kramer, a former senior editor of Harper's Bazaar who helped re-launch and re-position that publication under the editorship of the late LizTilberis. Productopia is expanding its marketing team with the addition of Mark Brutten as vice president of brand marketing. After several years at ad agency Young & Rubicam and managing marketing efforts for a variety of consumer brands, Mr. Brutten most recently led brand marketing for When.com, Excite and SegaSoft. Productopia has also appointed Denis Browne as its chief technology officer. Mr. Browne comes to Productopia from Oracle, where he spent eight years as senior development manager for Oracle's HTML tools development group. Prior to this position, Mr. Browne built Oracle's E-Store and managed development for its Web site. "These four experienced senior management appointments will lead our business through a period of rapid expansion," explained Productopia president, CEO and founder Roger Neal. "The creation of crisp, authoritative editorial content and product reviews, the development and proliferation of the Productopia brand, and the delivery of information in innovative ways over the Internet are the core of our vision. We are inspired that people who share our passion and commitment are bringing their knowledge to Productopia. After receiving the endorsement of CMGI and other prominent investors, we are overwhelmed by the enthusiasm of our new hires. This has been a great month for Productopia." About Productopia Productopia, based in San Francisco, is the Internet's best source of unbiased product advice for today's consumers looking for what to buy and where they can find it. Simplifying and clarifying purchase decisions forbusy people, Productopia's editorial staff provides free, objective and up-to-date third-party assessments for products in dozens of merchandise categories. Productopia conveniently offers buyers a comprehensive and independent evaluation of product benefits, and makes recommendations based on quality, value and style -- for everything from cars to dishwashers, digital cameras to espresso machines, jeans, watches, mountain bikes and more. For the convenience of shoppers and paying merchants, Productopia also connects buyers and sellers by providing links to e-commerce sites and to online directories of traditional storefronts in the shopper's neighborhood. In addition, Productopia provides shoppers with an unambiguous disclosure of any relationships that may exist with retailers and manufacturers mentioned on its site. Investors in Productopia include CMGI's @Ventures III group; Amicus Investments; Angel Investors LLC, the Internet investment fund started by Ron Conway; Arba Seed Investment Group; Osprey Ventures; Ben Rosen, Chairman of Compaq; Jonathan Bulkeley, CEO of Barnes and Noble.com; and Sunil Paul,CEO of BrightLight Technologies