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To: BillyG who wrote (42377)	6/24/1999 12:33:00 PM
From: DiViT	Respond to of 50808

LGE to export DTV chips to U.S. 06/23/1999 The Korea Herald Copyright (C) 1999; Source: World Reporter (TM) - Asia Intelligence Wire LG Electronics Inc. has agreed with Hauppauge Computer Works, Inc., a Long Island-based PC maker, to export 2,000 chips used for digital TVs and PCs around the end of this month, the company said yesterday. LGE said the chips, which integrate several components for processing video, audio and system signals into one, is installed in a set - top box or PC add-in card for converting analog signals into digital ones. With the system, a consumer can watch standard definition (SD)-level digital broadcasting via conventional TVs and PCs at a tenth the price of commercial digital TV sets, the company said. Priced at $30 per chip, six times the price of the much-needed 64M DRAM chip, the integrated chip also meets the 18 digital broadcasting formats set by the Advanced TV Systems Committee (ATSC). The first foreign company to enter the American digital TV chip market, LGE expects to become the world's largest DTV chip supplier by exporting 25,000 units this year and more than 100,000 chips next year to the U.S., which began partial digital TV broadcasting last November. Industry sources said the American digital PC add-in card market will expand to 100,000 units by the end of this year and 500,000 units in 2000. LGE said it is also to unveil a second-generation integrated chip, which can process high-definition (HD)-level digital signals in the second half of this year. (NIS)