To: Bill Evans who wrote (273 ) 6/23/1999 8:52:00 AM From: BlueCheap Read Replies (1) | Respond to of 343
Caspar Weinberger's World Business Review Featuring Eat At Joe's, Ltd. to Air Nationally On June 26, 1999 At 1:00 PM Business Editors/Food Writers TORONTO--(BUSINESS WIRE)--June 23, 1999--EAT AT JOE'S, LTD. (OTC BB: JOES), a diversified food service company that owns the Eat at Joe's chain of 1950s-style diners in the Northeastern U.S. and holds an exclusive license to develop and manage Koo Koo Roo restaurants in Canada, is proud to announce the appearance of its President and Chief Operating Officer, Gino Naldini, on World Business Review, Saturday, June 26th at 1:00 p.m., EST on CNBC, as paid programming. The weekly television series focusing on emerging concepts in business and technology is hosted by Caspar Weinberger, Chairman of Forbes magazine and Secretary of Defense during the Reagan administration. The program will reach a potential audience of 70 million TV households in 50 major US markets and more than 100 million people worldwide. The topic of the panel discussion is Branded Restaurant Concepts. "We chose to feature Eat at Joe's on World Business Review because of its demonstrated innovativeness in combining the nostalgia of theme restaurants and the value of fast food dining," says Adam Dubner, the show's Executive Vice President of Programming. Eat at Joe's is a 1950's-style restaurant chain that seeks to meet the growing need among the working class or the residential populous for good tasting, home-cooked meals, served three times a day at affordable prices and with first-rate service. Eat at Joe's targets locals, rather than tourists, and the food quality, extended hours, prices and friendly service capture the fast food value that patrons have come to enjoy and expect. Naldini said on the program that patrons are looking for much more than an average meal and a place in which to eat it, and Eat at Joe's satisfies that need. "We offer a quality product in a fun environment. We offer great value. We offer what we call the 'wow factor' of our food presentation with what I call an 'intensive caring service'," said Naldini. World Business Review, with host, Caspar Weinberger, takes the viewer behind the scenes to examine the leading-edge technologies and innovative business solutions shaping our future. Taped in Washington, D.C., World Business Review currently airs on PBS The Business Channel and in prime business time slots in numerous public television markets including San Francisco, New York, Denver and Miami. The weekly series can also be viewed on United Airlines, TWA or from any desktop computer via AENTV. Eat at Joe's serves home-cooked American meals at eight diner-style restaurants in southern New Jersey, Pennsylvania and Baltimore, Maryland. Two additional restaurants are under construction, others in planning stages, and the company has signed a letter of intent to acquire a 16-unit regional restaurant chain. Except for historical matter contained herein, the matters discussed in this press release are forward-looking statements and are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements reflect assumptions and involve risks and uncertainties which may affect Eat at Joe's, Ltd.'s business and prospects and cause actual results to differ materially from these forward-looking statements. Visit the Eat at Joe's Website at: eatatjoesltd.com --30--jp/ny* sw/ny CONTACT: Porter, LeVay & Rose, Inc., New York Charles Southworth, Account Executive, 212/564-4700 or Eat at Joe's, Ltd., Scarsdale, N.Y. Amanda E. Johnson, Investor Relations, 914/725-2700 KEYWORD: INTERNATIONAL CANADA INDUSTRY KEYWORD: FOODS/BEVERAGES RESTAURANTS TELECOMMUNICATIONS COMED ENTERTAINMENT Today's News On The Net - Business Wire's full file on the Internet with Hyperlinks to your home page. URL: businesswire.com