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To: jjs_ynot who wrote (6684)6/23/1999 9:00:00 AM
From: Rob C.  Read Replies (1) | Respond to of 20297
 
Maybe this is why we are seeing this partnership...

By Mary Kelleher
NEW YORK, June 22 (Reuters) - Traditional banks are in
danger of losing customers to online brokers like Charles
Schwab Corp. <SCH.N> that offer Internet trading but also serve
up products resembling a standard checking account.
"The brokerages are pointed square at the heart of banking
deposits," James Punishill, an analyst at Forrester Research
said. "Brokers are using the Internet to offer additional
banking services like bill payment and account access to go
along with the debit cards they offer."
Bank deposit growth has waned in recent years as customers
have lodged money in popular stock mutual funds instead of
savings accounts to earn a higher rate of return.
The surge in online investing and the rapid proliferation
of discount brokers have pushed these same customers onto the
Internet not only to buy and sell stocks but also to bank and
manage money, analysts said.
Banks like Wells Fargo <WFC.N> and Citigroup Inc. <C.N> are
doing a good job of shifting customers over to the Internet to
reach more people, make paying bills more convenient and lower
costs, but analysts said they must watch the encroaching online
and traditional brokers.
"The online brokers are a definite threat to banks overall,
just in terms of controlling customer assets," Paul Johnson, an
analyst at International Data Corp., said. "If you look at not
only what full-service brokers are offering their customers,
now you are seeing discount brokers like E*Trade Group Inc.
<EGRP.O> making a strong play into the banking sector."
E*Trade, one of the fastest-growing U.S. discount brokers,
recently announced plans to buy Internet-only bank Telebanc
Financial Corp. <TBFC.O>, which offers more attractive rates
since it does not have physical branches and has lower costs.
"What we see as more of a competitive threat, however, are
the online brokers," Thomas Hanley, an analyst at Warburg
Dillon Read, wrote in a recent research report, adding
Internet-only banks did not threaten traditional banks because
customers enjoyed having many alternative ways to bank.
"Several online brokers already offer banking products such
as check-writing, bill paying, credit and debit cards and
insurance products as well as...trading capabilities," Hanley
said.
Schwab recently offered ATM access at no charge to
customers who use Schwab Acess, a new cash management account
providing online checking at Schwab. It also offers products
like certificates of deposits linked to the Standard & Poor's
500 index.
The traditional Wall Street firms, which long resisted the
Internet for fear of losing handsome commission fees, also are
pushing online and offer products that would compete with
bread-and-butter banking services.
Merrill Lynch and Co. Inc. <MER.N>, the top U.S. securities
firm, at the beginning of June unveiled plans to offer
full-scale Internet trading to its customers for as little as
$29.95 a month.
In one of its new accounts offering online trading,
customers would also get a Visa card, free ATM withdrawals and
checking services. For more than 20 years, Merrill has offered
a so-called Cash Management Account with bank-like features
including a debit card and checking.

REUTERS
Rtr 18:57 06-22-99

Copyright 1999, Reuters News Service