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To: Ironyman who wrote (1377)	6/23/1999 10:13:00 AM
From: Jim Bishop	Read Replies (2) \| Respond to of 150070

PROG SHREWSBURY, N.J.--(BUSINESS WIRE)--June 23, 1999--Programmer's Paradise(r), Inc. (Nasdaq: PROG - news), the international computer products marketer, continues to aggressively grow its e-commerce business. Second quarter sales are projected to be 240% ahead of Internet revenues for the same period in 1998. The Company also recently announced several new initiatives that it believes will be strong drivers to continue the growth and expansion of its electronic commerce business: The Company recently signed an agreement with beFree, the leading Internet provider for affiliate marketing technology to create an affiliate program for developer and IT content sites. The new program, which is scheduled to become fully operational in early July, will link additional content sites and direct traffic to the Programmer's Paradise website (www.pparadise.com), in exchange for referral fees. The program is expected to increase brand awareness and sales by significantly expanding the Company's reach into technical communities on the web. The Company also launched another specialty store in partnership with Merant (formed by the combination of INTERSOLV and MicroFocus), a publisher of enterprise application development solutions, including PVCS Version Manager and DataDirect Connectivity products. This addition brings the total number of specialty stores to fourteen. Others include Microsoft, Sun Microsystems, Inprise, IBM/Lotus, JavaWorld, SunWorld, Dr. Dobbs, and Web Review. The Company's web site is being enhanced and expanded in the corporate sector to include acceptance of corporate purchase orders as an alternative ordering/payment method. Corporate accounts will have access to secure extranets where they can conduct e-commerce or research licensing opportunities and corporate services offered by the Company. A weekly incentive-based online questionnaire program was launched. This program is designed to collect important feedback from the community to assist the Company in new products and program strategies. Incentives to participate include discounts on future orders and free shipping. ''The affiliate program and specialty store additions will accelerate brand awareness of ''the island guy'' on the Internet,'' said Jeff Largiader, Vice-President of Marketing at Programmer's Paradise Inc. ''beFree has had immense success in creating meaningful affiliate programs and we are very optimistic about the success of our affiliate program. Up until now, corporate accounts have not been able to order via the Internet. These accounts represent 70% of our customer base and web-enabling them should accelerate our e-commerce business. The weekly questionnaires, which have been enthusiastically received, will keep us in close touch with the needs of our customer base as we continue to grow,'' he added. Programmer's Paradise,Inc. is an international marketer of software targeting the software development professional and information technology professionals within enterprise organizations. Programmer's Paradise enhances software development productivity by providing a single-source for software development tools from industry-leading vendors selected on the basis of features, quality, price and warranty. The Company offers over 170,000 SKUs from more than 2,000 publishers and manufacturers and distributes these products through multiple distribution channels. The Programmer's Paradise web site is at www.pparadise.com. The statements in this release concerning the Company's future prospects are forward-looking statements that involve certain risks and uncertainties. Such risks and uncertainties include the continued acceptance of the Company's distribution channel by vendors and customers, the timely availability and acceptance of new products, and contribution of key vendor relationships and support programs. Contact: Programmer's Paradiser, Inc. Jeff Largiader Vice President - Marketing 732/389-8950 Jeff.largiader@programmers.com or Investor Relations: Morgen-Walke Associates Donna Stein, Cindy Reid, Jill Meleski 212/850-5600 or Press Relations: Morgen-Walke Associates Eileen King, Julissa Fernandez 212/850-5600