To: Jacalyn Deaner who wrote (1469 ) 6/24/1999 10:37:00 PM From: Jacalyn Deaner Read Replies (1) | Respond to of 3519
FWIW - article I bought today dated April 29, 1999 NOTE THAT THE "CREATIVE ACCOUNT" IS NOT THE "ISP" ACCOUNT, those are GOD and NETHEAD - separate from the company ISP. Title: X-Stream boosts its budget to see off free ISP rivals Summary: X-Stream, the first UK Internet service provider to offer free access, is planning a 10-fold increase in its adspend, to L1.5 million from L150,000, this year to fight against the new raft of ISPs. Source: Marketing Date: 04/29/1999 Price: $2.95 Document Size: Very Short (188 words) Document ID: BM19990517060022613 Subject(s): Internet service providers; Advertising expenditures; Competition Citation Information: ISSN: 0025-3650; p. 4 Author(s): Ben Rosier Document Type: Article X-Stream boosts its budget to see off free ISP rivals X-Stream, the first UK internet service provider to offer free access, is planning a tenfold increase in its adspend this year to fight against the new raft of ISPs. The company will increase its adspend from 150,000 to over 1.5m and is holding creative and media pitches. Apart from retailers such as Dixons' Freeserve and Tesco, the free access market has become more competitive in the past month with a host of new entrants, including The Sun's Currant Bun and The Mirror's ic24 offering. Four agencies are thought to be vying for X-Stream's creative account. A company spokesman declined to name them. Incumbent media agency Bygraves Bushell, originally appointed when X-Stream launched in March 1998, is up against five others: Total Media, MediaCom Frontline Media,TMB, McCann-Erickson and BJK&EAdvance. An X-Stream spokesperson said that it may also appoint a separate planning and buying outfit to handle online media - said to be worth 200,000 - although a decision has yet to be made. The move comes six weeks after X-Stream appointed Paul Shalet, formerly senior vice-president at IDG,as sales and marketing director. X-Stream claims it has 305,000 unaudited users. Copyright Haymarket Publishing LTD. Apr 29, 1999 ©1999 UMI Company; All Rights Reserved. Only fair use, as provided by the United States copyright law, is permitted. UMI Company makes no warranty regarding the accuracy, completeness or timelines of the Publications or the records they contain, or any warranty, express or implied, including any warranty of merchantability or fitness for a particular purpose, and shall not be liable for damages of any kind or lost profits or other claims related to them or their use. You may now print or save this document. Money Back Guarantee If you buy an article and you are not satisfied with it, let us know and we will refund your money - no questions asked. Please press the "Money Back Guarantee" link for additional information about this policy. Portions of above Copyright © 1997-1999, Northern Light Technology LLC. All rights reserved. ukwww.com