To: Erik T who wrote (6858 ) 6/23/1999 11:18:00 PM From: David H. Zimmer Read Replies (1) | Respond to of 20297
The party was great, twenty screaming kids laughing at a cherub father sliding down "alligator alley" in a suit. You should have been there. Now, back to business. The Exchange was a retaliatory step taken by these banks against CKFR and its move to the portals. Given the set of facts we have at hand, the banks had to blow smoke prior to the Y2K deadlines, but in this case where there is smoke, there is no fire -- at least not yet. What CKFR must do now is find a way to keep the fire contained. Pete sounded conciliatory in his presentation today. That was also a smokescreen -- inside he is fuming. What is nice is that he has the power to control the next year or two, contractually, with these users and must do so aggressively. One must determine what the bill pay side of the CKFR model is worth to the Exchange as they attract their billers. Pete, you have an excellent opportunity to "squeeze" these boys contractually -- sign them on for a lengthy period and you can protect your space -- they still need you -- use it to your advantage. With respect to the sales force -- the billers are a loss leader but without their presentment inventory the model does not function. Go out, dear salesforce, and give it away -- oh, yeah, that's what you've been doing so far anyhow -- oh yeah right -- I forgot -- well, give it away for a longer period. With all of the CKFR bells and whistles, CKFR is the place to be. Now let's talk about brick and mortar -- CKFR is investing in bricks and mortar at a time when the world thinks it has troubles. If you build it they will come. Tell me Exchange, if you have a problem are you going to rectify it with your branch manager -- how long is it going to take them to learn what their leaders are doing let alone how to handle the problems. In addition, make sure you are going to get enough on board to amortize out the bricks and mortar you are building or you put yourselves in the position the banks and brokerage firms find themselves in -- overhead with declining market share. In review, we are looking at competition that says it is going to continue to use CKFR. Soft sale the competition, give them what they think they need while aggressively penetrating the market. Lock up the market with contracts that hold a client for longer periods, especially those that comprise the Exchange. Sell, sell, sell and don't take no for an answer. The battle is on for this marketplace and will be measured in billers and portal sites for the coming year -- no one expects profits. The potential for margin shakeout exists. Merrill will be there as they believe the Exchange blindsided them as well. Any dips are to be purchased. Also great article on iionline.com